Strategic Marketing Lead at GE - General Electric

Role Summary/Purpose:    

Working with the Nigeria Global Growth Organization teams and Businesses, the SML will drive research, analysis, evaluate and recommend strategic directions for GE’s growth in the country. This is a cross business role that requires a solid knowledge of GE’s varied business units.

Essential Responsibilities:    

- Conduct market-back analysis, using a variety of marketing research tools, to translate market needs in to
company solutions.
- Work with the various businesses to assess market share, growth and potential cross business opportunities Deliver on requests by
leadership team for segmentation, country assessments, market intelligence, monitoring of KITs, value proposition developments,
scenario planning, customer profiles, SVP visits briefing books, customer meetings prep.
- Gather data on competitors and analyze it with presentation on findings and recommendations where needed. Analyze their prices,
sales, and method of marketing and distribution.
- Conduct economic and commercial surveys to identify potential markets for products and services.
- Provide leadership, advice, and counsel to GE senior management in support of business strategies.
- Develop strategies to grow incremental business for the various GE Business Segments.
- Utilize Market and Competitive insight, detailed understanding of the customer`s business model and how GE’s product and services portfolio develop and deliver added value.

Qualifications/Requirements:    

- Minimum of a Bachelor’s Degree in Business Administration, Finance, or other related fields from an accredited university
- Minimum 5 years relevant experience in Business Development, Marketing and/or building growth plans
- Develop and maintain customer relationships at the CEO staff level and at least the next two levels down.
- Strategic and/or product marketing exposure
- Customer-centric mindset, able to translate customer issues/needs into profitable business solutions.
- Infrastructure industry understanding and specific expertise.
- Excellent interpersonal, communication, presentation, and facilitation skills.
- Excellent strategic thinker who can translate business development challenges into opportunities.
- A valid NYSC discharge or exemption certificate will be required (please indicate clearly on your resume)
- Must have valid authorization to work full-time without any restriction in Nigeria

Special Skills required

- Commercial experience
- Good understanding of business location
- English language fluency (oral/ written)

Additional Eligibility Qualifications:    
Desired Characteristics:    

- MBA or Master’s degree in Marketing, Business Administration or related field
- Solid Knowledge of Market / Environment.

Job Segments: Marketing, Marketing MBA, Business Development, Strategy, Research, Sales