Marketing Officer at Work Place Centre Limited

Essential Duties and Responsibilities

• Identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment
• Set goals for market share and growth
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
• Make decisions regarding products, such as choosing labels or packaging
• Work on developing new products
• Determine an approach to pricing and set prices for products and services
• Make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
• Develop plans for advertising, sales promotion, public relations, personal selling and sales management
• Undertake marketing audits to monitor sales performance.
• Preparing, planning and project managing
• Planning and project managing marketing events and evaluating their success
• Evaluating the effectiveness of all marketing activity
• Contributing to annual sales and marketing plan
• Developing and implementing an internal marketing program
• Supporting the marketing manager in day to day marketing activities
• Plan, develop and deliver campaign as agreed within timescales.