Online Marketing Manager - Email, Community and Blog at eRecruiter Nigeria

Job Profile

The Online Marketing Manager is responsible for driving new subscriber acquisition for the company and will also be in charge of winning over new long-term customers through strategic, highly effective online marketing campaigns with a focus on email and communication, including blogs and communities.

Key Responsibilities

Help develop strategy for online marketing and activations, including the selection of channels, type of campaigns, promotions, creative and style choices
Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return
Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
Identify and cultivate partnerships with relevant partners across relevant complimentary products /services
Communicate strategies and results to senior management consistently and regularly
You are willing to go the extra mile to ensure we deliver the best user experience and monetization

Key Requirements

3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product
A/B testing, optimization and reporting
Experience in e-commerce or similar conversion driven customer acquisition via email
Experience with creating communities online
Highly analytical, data-driven, and work in an ROI-focused manner
A strong team player who has demonstrated leadership qualities in the past
A good University degree
Impeccable written communication skills
Degree in Marketing, MBA