Shopping Mall Marketing Manager: at Reqit

Retailer Communications

• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums
• Develop understand and communicate relevant retail trends to center management – areas to include sales and footfall forecasting & reporting and general issue’s
• Develop individual marketing campaigns for retailers as required

OnlineMarketing

• Assess the effectiveness of the mall's website and implement content improvements and new features to meet on-line objectives.
• Manage and develop the e-newsletters from the website as required
• Incorporate online activities with offline marketing promotions

Guest Communications
• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature
• Management of the Gift Card program and any loyalty card programs that are implemented Consumer PR
• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate Comms team as well as other stakeholders

Internal Communications
• Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.

Marketing Plan
• Assist in preparing the annualMarketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.

Marketing Campaigns
• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
• Budget management of campaigns in line with overall marketing budget
• ROI analysis required on each promotion and fed back to business

Research
• Support Marketing Manager with annual Research plan and requirements B-2-B Relationships
•Work closely with all agencies to develop yearly media plan and ensure timely and top-class

Job Description – Shopping Mall Marketing Manager:

• implementation of all marketing communications.
• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies and brand guardianship is achieved at all times.

QUALIFICATIONS

• Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience
• Commercial acumen
• Understanding of retail marketing in particular the drivers of shopping
• Tertiary qualifications in marketing/business or other appropriate discipline
• Project Management
• Budget Management
• Attention to detail
• Good interpersonal skills – team approach
• Ability to work to deadlines and stay calm in pressure environment