Marketing Director at Jumia Nigeria

Introduction to the role
As Marketing Director, you are responsibile for organising Jumia's marketing activities and overseeing the development and delivery of a fully integrated marketing strategy.

Your areas of responsibility include:

•     Managing and controlling the audience growth and customer acquisition across all channels including SEM, SEO, Affiliate, Social Media, Online and Offline campaigns, cooperation, etc.
•     Managing, controlling and optimizing the marketing campaigns on the website of JUMIA
•     Building relationships and striking partnerships with external marketing agencies and other partners
•     Driving the daily marketing operations and coordinate promotions, advertising, public relations, creative campaigns as well as media issues
•     Developing strategies that energize and strongly differentiate the JUMIA brand in the Ecommerce sector in Nigeria, positioning JUMIA as the online shop you can trust
•     Managing the marketing budgets to drive sales with demonstrated ROI belong to your field of responsibility the same as working with the central marketing teams

Qualifications and Requirements:

•     A masters degree in a business or marketing related subject (e.g. media, economics or communication science); or equivalent experience
•     Significant relevant professional experience in the marketing and/or consulting sector dealing with the implementation of different marketing channels
•     Strong understanding of Organic and Paid Search, Email, Content Marketing and PR
•     Proven track record of delivering audience growth, customer acquisition and cultivating brand awareness
•     Ability to develop concepts, standards and processes and efficiently implement those in a complex, fast paced setting
•     Demonstrated leadership capabilities and excellence in complex business situations
•     Proven ability to effectively manage, develop and coach experienced team members
•     Excellent analytical and organizational skills, data driven mindset and goal–oriented way of working
•     Entrepreneurial spirit, hands-on personality as well as passion for the job
•     Fluency in both written and spoken English is essential
•     Great team player, strong communicator with excellent interpersonal and presentation skills