Manager.Teen Segment at 9Mobile

Job Summary       

•     To create sustainable, profitable, market volume and value growth for the Youth (teen) segment of the Consumer Market.
•     To assist and support the Head - Youth Segment in the implementation of strategies to achieve agreed business objectivesi.e. develop and execute innovative approaches to capture the Teen segment

Principal Functions       

•     Proposes consumer segment strategies to ensure that adequate plans and forecasts are made to meet the teen segment requirements
•     Analyses, forecasts and understands the teen segment needs, segment size, trends, profitability etc. of the assigned consumer segment
•     Develop promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
•     Requests relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales.
•     Identify, review and monitor demographic profiles of the Teen segment customers.
•     Ensure Teens segment marketing strategies based on clear value proposition that is aligned to the Etisalat Value proposition.
•     Identify opportunities and leverage Etisalat and TEENS segment value proposition to take advantage of such opportunities
•     Monitor execution of Teens and emerging market strategy against specifications.
•     Evaluate new opportunities for expansion and revenue growth.
•     Provide delivery and performance tracking support to Head, Youth Market Segment.
•     Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements
•     Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
•     Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
•     Other duties as assigned by line manager but within the scope of this job role.

Educational Requirements       

•     Bachelor's degree in Marketing, Socials Sciences or any relevant field.
•     Relevant professional certifications and an MA/MBA will be an added advantage

Experience,Skills & Competencies       

•     6 - 8 years consumer focused marketing experience in Telecoms, FMCG (Segmenting and profiling), Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
•     Cross cultural understanding
•     Customer Focus and complaints handling skills
•     Networking & relationship building
•     Communication
•     Flexibility and adaptability
•     Drive for achievement/results
•     Problem Solving
•     Work Discipline
•     Planning & Organising skills
•     Team Leading Influencing
•     Organization and business Awareness
•     Understanding of the Regional Sales and Business Development functionalities and working relationships.
•     Research skills
•     Analytical and integrative thinking
•     Negotiation & Persuasion skills
•     Customer Segmentation & Profiling skills
•     Report Writing
•     Relationship Management Skills
•     Knowledge of the full range of Etisalat products and services portfolio.
•     Market & Competitors knowledge
•     Ability to build business cases
•     Lateral Coordination
•     Statistical analysis skills