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  • Posted: May 2, 2013
    Deadline: May 16, 2013
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    Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company founder C.L. Grigg decided to try his luck with lemons and limes. C.L. Grigg spent more than two years testing over 11 different formulas, all in search of a drink that was refreshing enough to prov...
    Read more about this company

     

    Brand Manager

    The job holder will have full responsibility for developing best in-class and cost effective marketing strategy, and execute the same through the available resources, within the specified budgets and timelines, with a view to attain the volume, market share and brand KPJ objectives. 

    Specific duties and responsibilities shall include the following: 
    Help shape the 3 year business plan, for the brand with emphasis on an I8-month horizon.
    Understand and leverage consumer passion points & develop briefing strategy and guidelines for Brand Communications programs aligned with the activation platform.
    Interface with agencies, manage agency performance contracts and stewards relationship.
    Manage and evaluate third party suppliers to ensure excellence is delivered across the marketing mix.
    Execute PR/digital management/new media approaches using input from media team and brand strategy and plan. Responsible for Sponsorship execution in ATL domain in conjunction with Sponsorship Manager.
    Responsible for Region-specific campaigns including radio, outdoor and print specific initiatives.
    Co-create, Brief and manage ATL components ofTTL campaigns. Manages ATL budget (media. production, fees). 

    The Person: 
    This is a management position and the successful applicant wil be expected to have the following minimum qualifications:
    A tertiary degree preferably masters.
    5 years experience in marketing as a manager in another FMCG company(Preferably Multinational).
    "Hands on" person, business driven, excellent marketing skills and proven ability to develop and execute successful marketing plans for a new and existing products.
    Strong management and team building skills, with successful experience leading cross-functional team.
    Excellent communication skills, including fluent English in written and spoken.
    Must be highly computer literate.

    Compensation: 
    The compensation attached to this position is very attractive and competitive

    Method of Application

    Interested candidates to apply in their own handWriting, withintwo weeks from the date of this advert with relevant CV/credentials to: The Executive Director,
         Seven-Up Bottling Company Plc,
         247 Moshood Abiola Way, Ijora, P.O.Box 134, Apapa,Lagos . or through our website www.sevenup.org 

    Interested and qualified? Go to Seven Up Bottling Company on to apply

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