Marketing and Communications Manager at Jagal Group

Reporting to: Business Development Director and the Executive Board   Purpose/Role:

• The Group Marketing and Communications Manager is charged with the responsibility of improving the effectiveness of all marketing and communications activities, and ensuring the overall quality of the work is commensurate with corporate standards, the group’s business objectives and profitability and growth.

Prime Responsibilities and Duties:   Business Intelligence

• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators
• Establish and utilise a competitive intelligence system to maximize marketplace advantages and minimise potential weaknesses
• Research media that can be used in any marketing campaigns
• Research and develop a thorough understanding of the company’s people and capabilities
• Develop future guidance as a result of historical analysis and insight
• Explore and develop new opportunities for growth including new concepts or services and new customer relationships to generate revenue growth
• Ensure that competitor research is accounted for, together with general news that could impact on Jagal and its affiliates brand

Administration and Strategy

• Lead the marketing and promotion of marketing services, internal and externally, through the provision of professional literature, signage, marketing materials and communications
• Oversee the organization of specific events and seminars to promote commercially-focused programs to support external businesses and organisations
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales
• Present to and consult with senior management on business trends with a view to developing new services, products, and opportunity channels
• Submit monthly progress reports with accurate data and forecasted sales targets
• Liaise with the marketing team to develop and tailor literature explaining the company’s values, experience, capability and capacity to suite particular client organisations
• Work with the marketing team to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner
• Build and manage mar/com infrastructure, policy, and process

Marketing

• Lead Strategic Marketing Initiatives
• Own the Marketing Communications (mar/com) strategy that drives measureable business results, and that it is aligned with the long-term strategic objectives of Jagal balancing current growth with longer-term objectives
• Manage strategy planning and budgets / Media and Advertising plans in relation to the teams within Jagal Group and its affiliates
• Partner with marketers to bring together disparate initiatives into a cohesive plan that helps achieve business objectives in a client centric way
• Improve marketing executions by learning, applying and sharing best practices across audience and influencer marketing
• Measure the tangible and intangible ‘return on marketing’ spend
• Ensure high-calibre agency teams are in place to help drive desired business outcomes
• Drive the shift to Digital and measurable marketing
• Website / Online Digital Activation – Ensures at all times that the Jagal website is up to date, taking into account new technologies and trends, building the strategy

Communications and Public Relations

• Contribute in determining the optimal product characteristics that will appeal to the particular target markets/clients
• Establish, communicate and enforce standards and guidelines for external marketing communications and corporate branding to ensure consistency and level of quality and objectives are achieved.
• Communicate with the other Jagal marketing teams located
• Work together with the marketing teams to promote and create newsworthy items to increase the awareness of Jagal within the media
• Develop and implement media training for senior leadership
• Build and manage the corporate communications budget.
• Actively lead, build and manage the Corporate Communications team or agency providers to produce high quality publications and materials on time and within budget.

Other Duties:

• Other duties as required.

Reports

• Ad hoc reports and research
• Undertake all reporting functions to keep Jagal Group Management informed of progress to approved projects
• Manage all marketing and communications reporting for the business.

Key Internal Interfaces

• Group Executive Board, Managing Directors, Clients, Partners, other Group Functions, Agencies, Media

The Persons: Minimum Qualifications and Knowledge

• Bachelor degree in marketing communications or related fields
• Digital and online activation awareness

Minimum Experience

• Minimum of 10 years in a marketing or business related discipline
• Minimum 3 years in the African region
• Proven experience in customer and market research
• Experience in working with external agencies, events, PR and advertising
• Oil & gas industry experience, preferred but not essential 
• Computer Literate – MS Project, MS Excel, MS Word 
• Excellent written and verbal English skills 
• Able to effectively work individually under pressure and collaboratively in a team-oriented environment 
• Demonstrates the ability to meet deadlines and produce quality complex work 

Behavioral Competencies

• Excellent attention to detail, written and verbal skills
• Ability to work within a team environment
• Able to motivate and lead staff
• Ambitious & goal orientated
• Adaptable and innovative thinker / Works well under pressure
• At home with the media