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  • Posted: Feb 16, 2015
    Deadline: Not specified
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    Adexen is a global Human Ressources Company providing business services in Europe and Africa. We support companies in all industries in the fields of HR, Legal, Finance, Sales & Marketing, Engineering and Supply chain. We know how important people are to business. We also think that "People are the future of Africa" We understand what...
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    Stakeholder Engagement and Marketing Manager

    Company
    Our client is an infrastructural development company with institutional and private investors. The company offers a broad spectrum of solutions and expertise to infrastructural development in Nigeria.

    Job description
    The Stakeholder Manager creates the corporate identity of the company through traditional and new channels. As a visible executive he must develop strategic relationships with business contacts, journalists, public officials, government regulators, and investors to maintain the company's reputation, while paving the way for future business partnerships and opportunities.

    Reporting to the Head of Business Development, the responsibilities of this role includes but not limited to the following:

    1. Stakeholder Engagement

    •     Develops a stakeholder engagement strategy and supporting processes and structures for company.
    •     Networks and maintains relations with government regulators, investors, policy makers, community stakeholders and key decision makers.
    •     Seeks and pursue opportunities for the organisation to network across the sector and acting as a gatekeeper to the Chief Executive Officer.
    •     Develops events, publications and programmes to position the Company with key stakeholders and create a positive image of the organisation.
    •     Advises the Company on government initiatives directly or indirectly related.
    •     Gathers and analyses current data on economic and environmental trends that are likely to have an impact on the Company and advises management accordingly.
    •     Monitors and alerts management of threats and opportunities from international and national trends in the legislative, political, social, environmental, industrial that impact on the Company’s strategy.
    •     Links business units to relevant stakeholders.
    •     Integrates and aligns external stakeholder programs and coordinate the implementation of relevant plans.
    •     Establishes and coordinates resources to execute stakeholder engagement strategy.
    •     Reviews public communications to ensure a consistent brand identity and message.
    •     In the case of an unforeseen issue, crisis or other potentially problematic situation, he generates communications to maintain a positive image for the company.

    2. Media and Event Management

    •     Designs and deliver the Organisations overall media strategy in order to raise the firm’s profile and increase its reach and impact
    •     Works with the Chief Executive Officer and individuals from the Senior Leadership Team to develop a clear, strong and targeted public presence for the organisation, managing the organisation’s media profile across key sectors and stakeholders.
    •     Plans and deliver reactive media campaigns and responses
    •     Manage and build our relationship with journalists and media outlets
    •     Oversee the organisation’s online strategy, including through the company’s websites & new media campaigns (twitter, film clips, podcasts etc)
    •     Plan an overall events strategy ensuring political balance is achieved
    •     Work closely with politicians, leaders in the business community and other stakeholders in order to ensure a wide range of speakers are engaged
    •     Oversee the delivery of the full spectrum of the Organisations public events including Party Conferences, regular events and seminars.

    3. Brand Management

    •     Develops commercial offerings and new business opportunities.
    •     Develops integrated market strategies.
    •     Manages all aspects of internal marketing and communication, including internal website and company meetings.
    •     Attends meetings, conferences and lunches to network with others in the marketing industry.
    •     Works with Business Developers and project teams to coordinate the flow of information and communication for pursuit of work.
    •     Researches current trends in marketing technology. Develops concepts that drive differentiation, design latest techniques for proposal/presentation materials and brochure.
    •     Develops market specific marketing plan; including market research, advertising plan, PR, trade shows, and community development.

    4. Public Relations

    •     Works with internal and external groups to create, develop, and launch new and innovative online marketing strategies and campaigns.
    •     Maintains contact with all clients and ensure high level client satisfaction.
    •     Identifies marketing opportunities by identifying consumer requirements; defining market share, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing market share.
    •     Manages and maintains all industrial project public relations – ground breaking events, openings, ceremonies, press releases, website etc.

    5. Market Segmentation

    •     Leads market research, market analysis and competitive analysis in order to identify threats and opportunities and develop marketing plan and activities accordingly.
    •     Grows the business through strategic marketing and sales of product/service offerings to existing and new customers

    Requirements
    Education/ Professional Qualification

    •     First Degree in Political Sciences, International Relations, Economics, Mass Communications, Marketing or any other related fields.
    •     Higher Degree in Marketing and Business Management of any other related fields will be an added advantage.

    Experience

    •     Ten (10) years’ experience as specialist in Stakeholder Relations and marketing or related field.
    •     Must have experience in events and publication management as well as strategic communication and relationship management
    •     Exposure to multiple stakeholder management processes such as government, government, business partners, International NGOs and communities.
    •     Experience in events planning and execution.
    •     A clear and comprehensive understanding of the impact of government (national and international) policies on the infrastructure industry.
    •     Financial management skills, budgeting and reporting.
    •     Good communication and networking track record.

    Functional / Technical

    •     Project Management
    •     Strategic orientation
    •     Strong communication (written and spoken) skills
    •     Advanced planning skills
    •     Strong coordination skills
    •     Strong Negotiation skills
    •     Business acumen

    Behavioural

    •     Results orientation
    •     Team work
    •     Personal mastery
    •     Analytical thinking
    •     Cultural awareness
    •     Has high integrity
    •     Influencing skills
    •     Strong interpersonal skills

     

    Method of Application

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