Trade Reconciliation Executive at Guinness Nigeria Plc

Level: Level 6 MS2
Reports To: Trade Development Manager – Beer
Context/Scope:

Nigeria Context
Guinness Nigeria Plc is a major market for Diageo. It is number2 in the World for Guinness Foreign Extra Stout (FES) and number 1 for FES In Africa.

A key contributor to the success of the GNPLC strategic plan is an effective Customer Marketing team demonstrating industry leadership- translating trade strategy and brand Game Plans into a world class Commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.
Dimensions:

• Financial

The Trade Reconciliation Executive supports the Trade Development Managerin the effective administration of brand budget

b) MarketComplexity

• The Trade Reconciliation Executive is to ensure effective activities tracking, measurement and evaluation are done on time and in line with GNPLC standards
• Ensures activities are delivered in line with standard time lines and required tools available for the sales force

Purpose of Role
Deliver Sustainable Competitive advantage for GNPlc by:

• Supporting the Trade Development Manager to drive the GNPLC commercial agenda; developing strong customer relationship tools that deliver competitive advantage, deploying strong collaboration with internal stakeholders and a deep understanding of customer needs in order to support the Category and Divisional teams toward Brilliant execution in line with annual KPIs.
• Supporting in enabling Joint Value creation with customers

Accountabilities

• Initiate activity tracking, traffic management and measurement
• Collate the quarterly cycle briefs/sales kits development and co-ordinate the deployment processes
• Track trade activity / promo reconciliations
• Support the category and commercial planning teams

RoleRequirements

• Reconciliations: Activity reconciliations with third party agency, Divisions (tactical) and OTC
• Activity Tracking and Trend Analysis: End to end activity tracking, reporting and evaluation
• Activity Planning:Leads the translation of portfolio game plans/activity calendars into GNPlc Central Activity calendar. Ensures activity planning is consistently focused on driving brilliant execution across activity. Drives the commercial planning discipline with category teams and all stakeholders.
• Budget Management: Support the work on Advertising & Promotion budget effectiveness and management of Customer Marketing fixed budget.

Qualifications,Experience and Skills Required

• A strong track record in field sales

• Understanding of all Diageo Way of Selling Capabilities and tools. Strong capability and understanding of Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
• Minimum 2 years field experience
• Educated to degree level or equivalent

Barriers toSuccess in Role

• Being out of touch with trade, shopper/consumer and field sales due to too much time spent in the office
• Inability to collaborate effectively with the category teams and field sales.
• Loss of personal integrity.
• Inability to properly identify risks, and plan mitigation steps.

Flexible WorkingOptions

• Based at Headquarters in Lagos.
• Head office maximum 75% of time, in trade minimum 25% of the time.