Marketing Executive, Internal Communications & Merchandising at First Bank

Job Objective(s)

• The support brand building from inside out through the development and implementation of a robust internal communications and brand merchandising strategy, spanning across the Bank’s below-the-line touchpoints, ensuring effective and timely procurement and delivery to users, increase brand penetration, enhance the image of the Bank and achieve the mandate: Right Merchandise, Right Message.

Duties & Responsibilities

• Plan, develop and disseminate all communications required to showcase the Bank’s online BrandShop – processes, procedures, updates, FAQs – as well as strategically market branded merchandise to staff in line with seasonal requirements (e.g. back-to-school, religious holidays, etc), encouraging staff to be worthy brand ambassadors.
• Work with Procurement to plan and organize the procurement and distribution of branded merchandise beginning with a merchandise fair, negotiations, through final delivery and distribution.
• Work with Brand Quality Assurance to maintain the brand quality of merchandise used bank wide to ensure consistency with the brand standards as well as ensure that professional conduct and standards are maintained in every transaction.
• Manage merchandise support and logistics as required by subsidiaries within the Group.
• Stakeholder management and engagement amongst several business units and resource functions who require corporate gifts and merchandise for various marketing purposes.
• Monitor the efficient deployment of the merchandise required to the users and deploy a seamless process of recharging expense accounts. Also manage the relationship with courier service providers to ensure prompt delivery.
• Maintain and manage relationships with accredited vendors (over 100) to ensure timely delivery of orders in line with agreed terms and conditions and ensure that professional conduct and standards are maintained in every transaction.
• Monitor global developments in merchandising by regular environmental scans to ensure the Bank is current with global trends.
• Coordinate and manage the back-office administration of the Brandshop Online & M&CC Stores on EBS applications.  Manage, reconcile and resolve all ensuing issues from the Brandshop online & M&CC Stores on EBS transactions.
• Manage and maintain regular stock of all merchandising items i.e. no stock-out and readily available.
• Ensure that merchandising & warehousing is handled efficiently within the scope of Requests, Supply, Distribution and Auditing. (RSDA ).
• Monitor & report proper inventory management of physical stock through monthly stock taking at the physical stores.  Ensure the accuracy of information in respect of stocked or expected merchandise and availability.
• Developing and creating awareness for the internal communications policies and protocols with special focus on Brandshop/ EBS and Merchandising operating procedures.
• Stakeholder management and engagement amongst assigned business units and resource functions to achieve synergy in communications across the Group, to increase awareness and in-depth knowledge, promote cross-selling and achieve uptake in the Bank’s products among staff.
• Plan, design content, design campaigns, schedule deployment of the Bank’s products, services and initiatives to facilitate engagement.
• Effective channel management of the Bank’s internal communications tools that span across:
  • Applications: Adaptation of information on electronic platforms such as emails, screen savers, desktop background, ticker, etc. keeping in view the intrinsic reach, accessibility, space constraints and affinity for each channel
  • Touchpoints: Adaptation of information to physical touchpoints such as posters, elevators, walls, buildings, branches, etc.

Job Requirements
Education:

• Minimum Education: First Degree in Social Sciences or related discipline

Experience:

• Minimum 5 years’ experience, knowledge of quantitative & qualitative market research, record keeping & customer service relationship management. Proficiency in Microsoft word, PowerPoint & Excel is essential.