Consultancy for the Development of Media and Advocacy Toolkit for Urban Water Sanitation and Hygiene Services at Plan International

USAID E-WASH will work toward achieving the following mutually reinforcing objectives:

Creating professionally managed and commercially oriented SWBs.

Improving the financial and operational viability of SWBs.

Strengthening policy, institutional and regulatory frameworks for improved WASH services (including establishing accountability mechanisms).

Building national and state WASH advocacy, coordination, and communications for reform.

The E-WASH program will concentrate on solidifying State, municipal, and utility level governance gains, manifested in improved water supply services, and improved capacity to regulate, manage, and expand sanitation services. These efforts align with the USAID Water and Development Strategy 2013–2018.

The project is part of USAID’s wider efforts to build closer coordination with the Government of Nigeria (GoN), through the Federal Ministry of Water Resources (FMWR), select SWBs, and allied stakeholders, to advance broad-based economic growth and resilience through improved WASH services in urban areas.

LOCATION: Imo, Delta, Sokoto and Taraba States

OBJECTIVES

To develop a media and advocacy toolkit that includes Information Education and Communication (IEC) guides suitable for sanitation and hygiene promotion for E-WASH partner CSOs, the toolkit will focus on;

Advocacy

• Messaging for Menstrual Hygiene Management
• Messaging on state water utility corporatization 
• Messaging on the importance of social accountability
• Messaging on Sanitation and Hygiene Promotion

Media

• Develop protocol for guiding CSO engagement with the media
• Develop sample urban WASH scripts for Radio and Television (Hausa and English) promotion

SCOPE OF WORK

This assignment requires the services of two experts:

I) in advocacy with significant knowledge and experience in Water, Sanitation and Hygiene (WASH) interventions.

II) in Media with significant knowledge and experience in WASH interventions.

The technical experts will work with the Advocacy and Strategic Communications Advisor and will interface with SWBs and E-WASH State Teams where necessary.

EXPECTED DELIVERABLES

• 1. Inception report, including schedule of activities and deliverables: Briefing with Advocacy and Strategic Communications Advisor (ASCA) and Gender Equity and Social Inclusion Specialist (GESI)
• 2. Review report and proposed approach: Review existing IEC/BCC materials used for WASH promotion, infographics and artistic illustration required.
• 3. Trip report: Conduct field visit to at least two E-WASH states and interact with partner CSOs (Possibly Taraba and Imo)
• 4. Develop IEC materials: Develop IEC materials based on the approach and application of key advocacy messaging for utility corporatization, menstrual hygiene management, social accountability and sanitation and hygiene promotion
• 5. Final Draft version: Conduct field test of the materials, make review and develop final draft version of the materials

MINIMUM REQUIREMENT

The minimum education qualifications and associated knowledge, skills, abilities are outlined below:

Educational Qualifications

Master’s degree in Communications, Development Studies, Social Sciences or a related field or equivalent in experience and career history.

Additional Skills

• Knowledge and previous experience in research or conducting similar assessment and analysis in WASH context is desirable.
• Strong communication and engagement skills, and ability to liaise with government at different levels.
• Highly organized.
• Ability and willingness to travel out to E-WASH State

LEVEL OF EFFORT:

Advocacy STTA assignment- 40 days

Media STTA assignment- 21 days

Note: Engagement days may not run concurrently.