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  • Posted: Nov 28, 2019
    Deadline: Dec 10, 2019
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  • Konga Online shopping in Nigeria for phones, clothes, home & kitchen, computers and more at best prices on Konga.com. Enjoy fast delivery service. Buy now!
    Read more about this company

    Digital Marketing Lead

    Job Category: Management Level
    Reports to: Head of Marketing

    Role Summary

    • The Digital Marketing Lead is responsible for developing, implementing and managing marketing campaigns that promotes Konga and its products and services.
    • He/she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

    Role Responsibilities

    • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising;
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
    • Identify trends and insights, and optimize spend and performance based on the insights;
    • Brainstorm new and creative growth strategies;
    • Plan, execute, and measure experiments and conversion tests;
    • Collaborate with internal teams to create landing pages and optimize user experience;
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

    Professional Skills & Qualifications Required

    • Bachelor's Degree and 5+ years digital marketing experience, preferably in an ecommerce environment, technology and/or marketing sector, agency experience is a plus.
    • 5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)
    • Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, SEO, SEM, HubSpot or other marketing automation platform, and all social content platform
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Experience with A/B and multivariate experiments
    • Experience in optimizing landing pages and user funnels
    • Proven working experience in digital marketing
    • Leadership skills with the ability to set and prioritize goals
    • Consumer Growth Strategy
    • Product Growth Strategy
    • Web Analytics & Reporting
    • ROI Analysis
    • Copywriting

    Why work with Konga?

    • A unique opportunity to work in a fast paced, structured and technologically driven environment
    • The opportunity to become part of a highly professional and dynamic team growing the ecommerce space in Nigeria
    • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our fast growing businesses.

    Method of Application


    Interested and qualified candidates should send their updated word doc CV to: careers@konga.com using the Job Title as the subject of the mail.

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