Communication Officer - Volunteer at Africa Youth Growth Foundation

Background

• Communications Officers write and distribute content to promote an organization's brand, activities. They act as a liaison between the organization, the public, and the media to ensure that the brand remains top of mind
• The Communications Officer will support our internal and external communications strategy, write and disseminate publicity material, respond to inquiries from the public and media, and coordinate promotional events
• The Communications Officer should be able to think creatively and have excellent communication and interpersonal skills. In addition, the Officer is expected to have social media skill
• He/she will be responsible for creating original text and video content, managing posts and responding to follower, manage our Organization’s image in a cohesive way to achieve our visibility goals, be up-to-date with the latest digital technologies and social media trends, have excellent communication skills and be able to express our organization’s views creatively.

Duties and Responsibilities

• Collaborate with management to develop and implement an effective communications strategy based on our target audience.
• Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the organization's activities, products and/or services.
• Respond to media inquiries, arrange interviews, and act as a spokesperson for the organization.
• Establish and maintain effective relationships with journalists, and maintain a media database.
• Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
• Maintain records of media coverage and collate analytics and metrics.
• Proficiency in design and publishing software.
• Manage conflict as it arises and escalate to management.
• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals
• Set specific objectives.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Monitor SEO and web traffic metrics.
• Collaborate with program and communication team to ensure organizational visibility in public eye.
• Communicate with followers, respond to queries in a timely manner and monitor people’s reviews.
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).

Requirements

• Bachelor's Degree in Communications, Journalism, Marketing or relevant field.
• Minimum of 2 - 5 years' relevant experience in a communications role.
• Knowledge of desktop publishing software (In Design/Photoshop).
• Excellent verbal, written, and interpersonal skills.
• Good time management and organizational skills.
• Proficient in Microsoft Office, content management systems, and social media platforms.
• Proven work experience as a Social media manager with the NGO sector
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills.