Branding and Marketing Manager at Somanda Consulting

Duties of a Brand and Marketing Manager include:

• Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Creating a brand plan and brand strategy and ensuring all aspects of the companies marketing and activities align with the goals of the brand.
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Working closely with all parts of the company to ensure the commercial goals of the brand are met.
• Developing and sustaining strong working relationships with all stakeholders.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
• Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
• Managing external agencies and ensuring marketing budgets are met.
• Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.

The ideal background of a Brand and Marketing Manager includes but is not limited to:

• A B.Sc/HND holder in Engineering related discipline is an added advantage
• Previous experience working as a brand manager ideally within a similar industry.
• Must have hands-on commercial experience and be driven and passionate in approach to marketing.
• Experience of the full marketing mix is essential.
• The ability to influence staff on a total basis both up and down the organisation is essential.
• Must be able to take initiative and be innovative.