Marketing/Public Relations/Branding Manager at Bradfield Consulting

Job Description:
To manage the day to day marketing activities and long term marketing strategy for the company. Responsible for leading and managing one or more our consumer brands. Will direct publicity programs and campaigns, improve the public image of the company and clarify company’s point of view on important issues

•     Manage all marketing for the company and activities with the marketing department.
•     Manage public relations department.
•     Co-ordinate marketing campaign with sales activities
•     Oversee the company’s marketing budget.
•     Overall responsibility for brand management and corporate identity.
•     Monitor and report on effectiveness of marketing communication.
•     Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
•     Evaluate and implement sales promotion programs.
•     Develop PR strategies, campaigns, and initiatives to improve public perception of company.
•     Improve management and employee relations.
•     Release promotion literature about new products.
•     Draft speeches with chief executives.
•     Respond to information queries from media and the general public.
•     Identify audience for product or service.
•     Develop and maintain corporate image and logos.

Requirements:

•     5 years post graduation experience in the Hospitality/Leisure and Travel Industry preferably.
•     A good degree in Marketing plus an MBA in marketing or its equivalent.
•     Must have excellent problem solving and decision making skills
•     Excellent Supervisory and leadership skills
•     Good People Management
•     Excellent Organisational Skills
•     Professional judgement and discretion that comes from years of experience in the field.
•     Budget management skills and proficiency