Fresh Jobs at Pinnah Foods Limited

Job Description

• We are looking for a creative Marketing & Content Specialist to take full responsibility of our marketing strategies and campaigns across all channels – offline, social media, blogs and lead generation.
• Your responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. You should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects (both online & offline). It is also essential to be up-to-date with new technologies and marketing trends.
• You will also be responsible for creating original text and video content, managing social media posts, develop engaging content to attract/retain customers and responding to followers. You should have excellent communication skills and be able to express our company’s views creatively.
• You should be able to oversee all marketing initiatives with the aim of building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels with the ultimate goal of improving business performance.

Responsibilities

• Develop and execute ideas for creative marketing campaigns aimed at increasing sales and driving business performance
• Translate brand elements into plans and go-to-market strategies
• Develop, plan and execute all marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Manage and monitor the marketing budget efficiently on a quarterly basis and allocate funds wisely to ensure value for money and ROI.
• Design and implement marketing strategy to align with business goals, ensuring brand consistency
• Oversee and monitor all marketing and advertising activities
• Suggest and implement new initiatives to develop brand awareness, like promotions and competitions
• Manage content distribution to various channels (online and offline) social media platforms to increase web traffic and drive foot traffic to all our stores
• Oversee and manage all social media accounts
• Maintain and build our social media presence across all digital channels
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Generate, edit, publish and share engaging content (e.g. original text, photos, videos and news)
• Measuring and reporting on the performance of all marketing campaigns and assess against company goals (KPIs) to ensure profitability
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple marketing channels and customer touch points
• Build and develop strategic relationships and partnerships with key industry players, agencies and vendor partners
• Responsible for liaising with and providing direction to graphics designer to develop engaging and creative content in line with the company’s brand strategy
• Analyze web traffic metrics
• Oversee and approve all marketing/promotional material, from online graphics to hard copy fliers/banners, ensuring brand consistency
• Analyze consumer behaviour and adjust advertising and marketing campaigns accordingly
• Receive customer feedback and generate ideas to increase customer engagement.

Requirements

• Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate
• Strong commercial awareness with the ability to think strategically and analytically
• Proven working experience in content management & digital marketing
• Strong project management skills and attention to detail
• Experience in setting up and optimizing Google Adwords and social media marketing campaigns
• Ability to deliver creative content (text, image and video)
• Self driven individual with proven ability to work with minimal supervision
• Excellent verbal and written communication skills
• BA/Bsc degree in Marketing or relevant field (desirable)
• Vibrant and outgoing personality
• An avid food lover with a genuine love for desserts