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  • Campaign Lead at IpNX Nigeria Limited

  • Posted on: 15 October, 2019 Deadline: 31 October, 2019
  • View Jobs in ICT / Telecommunication View All Jobs at IpNX Nigeria Limited
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  • ipNX is an integrated info-communications company focused on providing every person, every home and every business in Nigeria with world-class information, communication and entertainment services.

    Campaign Lead


    Job ID: 71
    Location: Lagos
    Department: Retail Division
    Function: Campaigns Management
    Reporting to: Head, Sales & Marketing
    Travel Frequency: Occasionally

    Purpose of the Job

    • This role will shape the creative direction, media planning and buying strategies, and integrated digital activities across ipNX’s campaigns.
    • To be responsible for developing, planning and directing the promotional activities for ipNX’s products in order to create brand awareness, while communicating the benefits of ipNX’s products to customers and prospects.
    • To build brand and audiences; integrating marketing, insight and engagement; and promoting products.
    • Adopt innovative ways to develop the ipNXs audiences,  target new visitors and drive revenue.

    Expected Key Results

    • Execute Advertising and Campaign Strategy
    • Public Relations
    • Advertising and Campaign Budget Management, Activities and Communication
    • Campaign Reporting and Analysis
    • Stakeholder Management
    • Successful Partnership for Revenue Growth and Sustainability

    Educational Qualifications & Functional Skills

    • A Bachelor's Degree in Sales, Business Administration, Marketing, Public Relations, International Relations, Information Technology, Business Administration or a related field (2.2/Upper Credit Minimum)
    • Professional qualification with the Chartered Institute of Marketing or its equivalent
    • Expert understanding of the ad tech landscape, including the different products and companies
    • Ability to navigate, influence, manage and lead cross-functional teams without direct line supervision
    • Ability to manage through ambiguity and balance multiple dynamic priorities
    • Influential storytelling skills, verbal and written
    • Communication, analytical and partnership skills
    • Knowledge of building B2B demand generation strategies and campaigns
    • Ability to balance strategy and campaign execution
    • Project management and execution skills
    • Ability to be a Technological savvy which is necessary for today’s business to gain a wider consumer reach
    • ability to build good working relationships across diverse business areas and functions, you will be a team player with a positive and flexible attitude to work
    • Ability to lead a team towards growth to enhance sales volumes and enhance revenue generation
    • Have an entrepreneurial spirit
    • Analytic skills must be keen in conducting research and data-driven insights, having an in-depth knowledge of the business’s product, strategic, analytical and marketing concepts
    • Ability to possess interpersonal skills that will encourage openness and trust both internally and externally. Showing calmness under stressful situations and in uncertainty, inspiring the same in his team
    • Ability to use MS Word and PowerPoint, which are necessary for creating both visually and verbally engaging reports and presentations
    • A strong team player, who supports their colleagues and share their skills
    • Good interpersonal & work flow management skills

    Work Experience:

    • 10 or more years of consumer marketing/media experience, with a focus on direct response strategy
    • 6 or more years of experience on a client marketing team or a media agency
    • 4 or more years of digital direct response campaign experience
    • Experience in developing data driven media strategies
    • Experience collaborating with creative teams for joint, idea led media plans
    • Experience with converting B2B leads to sales and the previous use of marketing automation tools
    • Experience developing national and local campaigns
    • Extensive marketing experience across all marketing and communications channels and a broad knowledge of campaign planning, execution, agency management & post-event analysis
    • Strong experience of stakeholder management
    • Experience analyzing campaign results and measure performance against KPIs
    • Experience in budgeting, forecasting and planning experience in an operational environment
    • Experience in using data to illustrate business conclusions
    • Proven track record of achieving targets and driving sales growth in a business
    • Prior experience in product management
    • Previous experience successfully managing Marketing team ideally from a similar industry
    • Strong experience as a line manager and a coach leading diverse teams

    Other Requirements:

    • Customer Focus
    • Action orientation
    • Drive results
    • Cultivate Innovation
    • Ability to optimize work processes
    • Resilience
    • Self-Development
    • Nimble Learning
    • Ensures Accountability
    • Develops Talent
    • Drives Engagement
    • Drives Vision & Purpose
    • Excellent Decision Quality.

    Method of Application

    Use the link(s) below to apply on company website.

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