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  • Digital Marketing and Social Media Manager at Prudential Estates Investors Network Limited

  • Posted on: 30 August, 2019 Deadline: 1 October, 2019
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  • Prudential Estates Investors Network Limited is a real estate development platform that provides investors with access to debt investment offering. 

    Digital Marketing and Social Media Manager

     

    Job Description

    • If you live, breathe digital marketing and Social Media, we want to talk to you
    • We are looking for a Digital Marketing/Social Media manager to develop, implement, expand followers on social network, track and optimize our digital marketing campaigns across all digital channels.

    What does a Digital Marketing / Social Media Manager do?

    • You should have a strong grasp of current marketing tools and strategies and be able to manage integrated digital marketing campaigns from concept to execution
    • Digital marketing managers will work with the Director, supporting teams (such as programmers) and marketers to launch campaigns on time and on budget.

    Responsibilities

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media and blog presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies and developing original, engaging and innovative content for all social media channels and blog.
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

    Requirements

    • A flair for digital marketing with specific knowledge of Facebook’s Business Manager and Google Analytics.
    • A self-starter, you will have the ability and the desire for continuous learning and development, particularly keeping abreast of changeable social trends, innovations and best practices in social marketing and measurement.
    • Ability to support with designing and creating visual content.
    • Strong analytical skills and data-driven thinking and be able to measure and understand both social and Google Analytics metrics and how the social performance fits against the business strategy and goals.
    • Deep understanding of how social media works and considerable experience of working with the following platforms- Facebook, Twitter, Instagram, Pinterest YouTube and LinkedIn.
    • The ability to work to tight and conflicting deadlines in a fast-paced working environment whilst maintaining quality and accuracy of your work.
    • Fluent English speaker with preferred fluency in one other language.
    • Proven working experience in digital marketing
    • Experience in setting up and optimizing Google Adwords campaigns
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Enthusiastic, energetic, flexible to change and motivated to achieve goals beyond what is required.
    • Highly organised with the ability to plan and prioritise.

    What we can Offer

    • An exciting growing company that offers excellent progression opportunities for those that want it and believes work should be challenging and fun.
    • Salary: up to N150,000 per month depending on experience or ability to deliver results
    • Generous staff discounts on real estate purchase and services
    • 15 Days annual leave.

    Method of Application

    Candidates should send their CV with a Cover Letter to: hr@peinmoney.com using the Job Title as the subject of the mail.

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