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  • Marketing Media Consultant at Fadac Resources

  • Posted on: 26 August, 2019 Deadline: 23 September, 2019
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  • Fadac Resources - Our client, a global leader in the Educational sector with a large network of trainers who is certified by international curriculum providers to deliver award-winning skills development solutions. They serve businesses, schools, and communities in Dubai, South Africa, Kenya, Nigeria, Malaysia, India, Morocco and Argentina. 

    Marketing Media Consultant

     

    Job Purpose

    • Develop and implement marketing/communication/PR plans to meet business development targets and manage marketing/branding/PR requirements.
    • Works closely with Line Manager and Group Marketing Team to create engaging content for a company's social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.

    Key Responsibilities

    • Client Engagements
    • Be available for all marketing related meetings with the clients
    • Maintain effective internal and external communications
    • Vendor Management
    • Ensure good selection of vendors through procurement process and negotiation.
    • Management of vendors to achieve desired results.
    • Co-ordinating with group for any marketing related matter
    • Follow Brand Guidelines for all activities
    • Adopt and adapt global brand campaigns for local market benefit
    • Printing of marketing collaterals and course materials
    • Take charge of all printing works, ensuring timely delivery of same to the different users and stakeholders.
    • Marketing Content
    • Supervise all marketing content production
    • Identify gaps and advise/assist Sales Team to find viable solutions to improve the customer experience.
    • Design and Manage Marketing Plan and Budget
    • Develop a marketing plan and budget
    • Strategize and execute for digital marketing and social media platforms.
    • Ensure that all marketing activities are carried out with necessary budgetary approvals and are in line with agreed marketing plans
    • Manage local marketing and communications agencies to deliver on objectives within budget
    • Manage PR agencies and Mass Media communication channels.
    • Develop communication plans and offline marketing/communication/PR campaigns as per agreed marketing objectives and student enrolment targets – in collaboration with advertising, design and media agencies.
    • Market Research & Competitor Activity
    • Identify local consumer market research requirements and develop marketing/PR proposals that will address these needs.
    • Track competitor activity and share monthly summary with Management Team, Sales and Operations teams.

    Requirements
    Qualifications:

    • Bachelor’s Degree in Marketing.
    • Master's Degree in Marketing/Marketing Communications preferred.

    Experience:

    • 12 years+ marketing experience in the following sectors: Education Management, Skills development and related industries.

    Knowledge:

    • Experience in developing, maintaining and delivering marketing/PR strategies
    • Use of CRM software to maintain data and provide Marketing/Sales reporting
    • Experience in using Content Management Systems and developing engaging content for the web and social channels, particular writing for SEO
    • Strong understanding of current digital marketing concepts and best practices
    • A balance of creative and analytical skills with a track record of delivering
    • Native English speaker
    • Strong Customer Service Skills
    • Detail orientated

    Method of Application

    Use the link(s) below to apply on company website.

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