Marketing Media Consultant at Fadac Resources

Job Purpose

• Develop and implement marketing/communication/PR plans to meet business development targets and manage marketing/branding/PR requirements.
• Works closely with Line Manager and Group Marketing Team to create engaging content for a company's social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.

Key Responsibilities

• Client Engagements
• Be available for all marketing related meetings with the clients
• Maintain effective internal and external communications
• Vendor Management
• Ensure good selection of vendors through procurement process and negotiation.
• Management of vendors to achieve desired results.
• Co-ordinating with group for any marketing related matter
• Follow Brand Guidelines for all activities
• Adopt and adapt global brand campaigns for local market benefit
• Printing of marketing collaterals and course materials
• Take charge of all printing works, ensuring timely delivery of same to the different users and stakeholders.
• Marketing Content
• Supervise all marketing content production
• Identify gaps and advise/assist Sales Team to find viable solutions to improve the customer experience.
• Design and Manage Marketing Plan and Budget
• Develop a marketing plan and budget
• Strategize and execute for digital marketing and social media platforms.
• Ensure that all marketing activities are carried out with necessary budgetary approvals and are in line with agreed marketing plans
• Manage local marketing and communications agencies to deliver on objectives within budget
• Manage PR agencies and Mass Media communication channels.
• Develop communication plans and offline marketing/communication/PR campaigns as per agreed marketing objectives and student enrolment targets – in collaboration with advertising, design and media agencies.
• Market Research & Competitor Activity
• Identify local consumer market research requirements and develop marketing/PR proposals that will address these needs.
• Track competitor activity and share monthly summary with Management Team, Sales and Operations teams.

Requirements
Qualifications:

• Bachelor’s Degree in Marketing.
• Master's Degree in Marketing/Marketing Communications preferred.

Experience:

• 12 years+ marketing experience in the following sectors: Education Management, Skills development and related industries.

Knowledge:

• Experience in developing, maintaining and delivering marketing/PR strategies
• Use of CRM software to maintain data and provide Marketing/Sales reporting
• Experience in using Content Management Systems and developing engaging content for the web and social channels, particular writing for SEO
• Strong understanding of current digital marketing concepts and best practices
• A balance of creative and analytical skills with a track record of delivering
• Native English speaker
• Strong Customer Service Skills
• Detail orientated