Specialist - Social Media at 9Mobile

Job Summary

•     Define, develop and gain buy-in for the implementation of strategic initiatives aimed at enhancing Etisalat Nigeria's social media engagement activities.
•     Build links within social media circles; socialize relevant social media communities on Etisalat Nigeria's online presence.

Principal Functions

•     Create and gain buy-in for a comprehensive social media strategy which includes programmes aimed at utilizing social media marketing techniques to increase visibility, membership and traffic for all Etisalat Nigeria products, services, activities and events
•     Ensure that implementation of all social media strategic initiatives is in line with Etisalat Nigeria's overall business and corporate communications objectives
•     Enhance Etisalat Nigeria's social media outreach by conducting research to identify relevant online influencers
•     Collaborate internally on developing and managing online strategic partnerships for all business units/ functional areas and projects
•     Keep abreast of social media tools, trends and applications in order to apply acquired knowledge towards continuously improving and enhancing Etisalat Nigeria's use of social media in achieving overall corporate objectives
•     Strategize with the Manager-Public Relations to drive and embed adoption of innovative social media techniques and practices in the corporate culture and for all products and services
•     Support the Manager-Public Relations with continued development and promotion of best social media practices and thought leadership
•     Measure the impact of social media on overall marketing efforts
•     Collaborate with other members of the Public Relations team to amplify social media activities
•     Perform any other duties assigned by the Manager-Public Relations

Educational Requirements

• First degree in Arts or Social Sciences or equivalent in a relevant discipline.

Experience, Skills & Competencies

•     Three (3) to five (5) years relevant work experience.
•     Experience in creating social media content is essential.
•     Digital media and website management
•     Communication
•     Database and information technology management
•     Networking & collaboration technologies
•     Results Orientation
•     Personal Effectiveness
•     Customer Focus
•     Passion for Excellence
•     Integrity
•     Empowering people
•     Growing people
•     Team work