Manager - Manager & Innovations at Ascentech Services Limited

Job Position Summary

• This individual will play a key role as the member of the management team tasked with scaling up and rapidly growing the frozen food business.
• The individual will be responsible for developing and executing the marketing strategy, identifying consumer/ customer needs, launching new products and implementing marketing and promotional programs in order to drive profitable sales growth across all channels of business – Foodservice (HORECA), International Quick Service Restaurant (QSRs) and Retail.

Role and Responsibilities

• Develop the country marketing strategy and marketing plan underpinned on deep insights and sharp brand positioning in partnership with company leadershipFocus on category development with benefits accruing across these channels – Foodservice, International QSR channels.
• Participate in the annual sales budgeting exercise and lead development of marketing plansExecute the plan to the highest possible standard meeting set targets.
• Select and on-board marketing support partners for Creative, Activation, Media, PR, ensuring effective and integrated delivery of the marketing plan to the highest possible standards and maximizing results.
• Plan and conduct market researches with consumers/customers for insights gathering, new product development etc.
• Build a robust new product pipeline and drive product development through R&D and manufacturing for successful launch.
• Work closely with Sales for successful implementation of marketing & promotional programs across Retail and Foodservice channelsChannelize ideas and market/ customer feedback from sales to improvise and launch new programs.
• Plan and execute consumer/ customer out-reach programs and events (food shows, festivals, consumer engagement etc.)
• Develop marketing capability by hiring, training and supporting team members.

Required Qualifications

• Bachelor’s degree or equivalent is a must.
• MBA in Marketing or an equivalent professional qualification would be a plus.
• Minimum 8-10 years of marketing experience preferably in FMCG or Retail industry
• Strong understanding of the Nigerian customer and FMCG market dynamics
• Language Skills: Fluent in English, knowledge of French a bonus

Skills:

• Excellent oral and written communication skills demonstrated by the ability to communicate across all levels within and outside the organizationStrong professional presentation skills.
• Excellent analytical skills and attention to detail.
• Collaborative approach to problem-solving.
• Aptitude for technical understanding of products and manufacturing processes
• Works well under deadline pressures; ability to prioritize and manage multiple and conflicting priorities.
• Advanced proficiency with Microsoft Office products.