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  • Posted: Aug 9, 2019
    Deadline: Not specified
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    FairMoney is a digital platform in Nigeria that allows you access instant loans in a few minutes through our android app.
    Read more about this company

     

    Head of Direct Marketing

    Responsibilities:

    • Build a short, mid, and long-term plan for marketing to increase the customer base to 1 million customers (Billboards, affiliate marketing,Radio campaigns, SMS Campaigns,Print Media, Television campaigns). Execute it and grow your customer base quickly

    • Build a strong retention strategy (Engagement, customer messaging, retargeting). Execute it and grow your active customer base quickly

    • Manage the local direct marketing budget and ensure its optimal allocation

    • Build a strategy to unify brand communication across social media channels. Execute it and make the brand ToM for financial services

    • Ensuring proper tracking, automation, optimization and reporting

    • Hands-on execution of marketing. Grow a team with marketing doers

    Preferred Experience

    • Education: You have studied marketing, engineering, business, economics, or another business-related degree on a top business school
    • You are a marketing bar raiser, you have a strong track record in direct marketing (3-5 years) in a fast growing startup or in a leading digital marketing agency
    • You are very well connected and capable to drive large marketing campaigns in television, Radio, print, sms everywhere in Nigeria
    • You are familiar with marketing ROI tools and have previously worked with them.
    • Entrepreneurial mindset and commitment to get hands dirty at all times.
    • Data-driven and KPI-oriented approach to maximize the efficiency of all the operations
    • Hungry and motivated to work in a highly dynamic environment.
    • In love with FairMoney mission to enhance access to finance for the underbanked

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.

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