Marketing Officer at Action Against Hunger | ACF-International

Location: Potiskum, Yobe
Starting date: As Soon As Possible
Direct Line Manager: WASH Sector Manager

Objective 1

• Conduction of  Research Study on Sanitation Marketing

Tasks & responsibilities:

• Conduct a proper research study together with the consultant on sanitation marketing that are evidence-based on current practices
• Undertake continuous feedback from the community, venders, producers on how to adapt and improve the product and customer satisfaction
• Develop the sanitation marketing strategy based around 4P (Price, Product, Place, Promotion)
• Work in collaboration with the consultant on market survey, identify goals and develop a market plan

Objective 2

• Identification and training of communities volunteers and local artisans

Tasks & responsibilities:

• Organize meetings with community members to develop their sales ability. Work on sales pitch, having structured sales conversations, developing conversations and closing deal
• Coaching of sales teams and working one on one on sales
• Setting up systems to monitoring program quality from artisan
• Inform and involve the communities in the implementation of the program
• Identification and sensitization of local artisans on various latrines designs and construction with signing of MOU in collaboration with stakeholders.
• Develop an inventory of trained artisans in each community including participating in vendors’ selection.
• Conduct and supervise house to house monitoring of latrine construction and collect user feedback
• Work to increase  retailer engagement

Objective 3

• Monitor community mobilization on sanitation marketing related activities

Tasks & responsibilities:

• Design strategy for working territory, setting up sales appointments, scheduling, mapping territory
• Develop monitoring systems for sales based on controller inputs mot sales (e.g  Number of hours worked per day; sales calls; sales conversation.  Number of signed contract etc)
• Work in collaboration with community mobilizers officers in the implementation of Behavioural Change Communication strategy in relation to sanitation marketing
• Monitor the constructions of subsidized household’s latrines with high-quality materials which will be durable and cost-effective in terms of maintenance.

Objective 4

• Develop Sales Promotion creating a strong brand for product

Tasks & responsibilities:

• Develop promotion materials to support the selling of products
• Run workshops and collect feedback on materials
• Working with local media influencers to develop material to push the products on social media
• Develop dynamic partnership with local celebrities
• Support production of radio, promotional video, television and creative outlets
• Link promotion with local event

Objective 5

• Manage the project team

Tasks & Responsibilities:

• Run sales meeting, celebrate great performances
• Elaborate the content of the required training and organize them
• Train the team of assistants to make sure they transmit the messages clearly to the communities
• Organize the team work and produce weekly/monthly activities report
• Identify and anticipate problems or constraints especially on cost of construction.
• Communicate Action Against Hunger performance standards and expectations to social protection assistants which includes; 10 minutes monthly conversation, 3 months/end of probation performance appraisal and annual/ end of contract appraisal.
• Establish performance objectives, provide feedback, identify strengths and areas for professional improvement.

Additional Responsibilities:

• Know and understand Action Against Hunger mandate, Humanitarian principals and the current program
• In collaboration with the European Union project team develop coherent messages and pass them to the community about Action Against Hunger mandate, program objectives and approach
• Build trust between the organisation and the community
• Inform local authorities about all aspects of the programs

Internal & External Relationship
Internal:

• WASH Sector Manager: Technical hierarchical relationship - exchange of information, collaboration, coordination
• WASH Officer(PHP): Collaborate with the hygiene promotion and social mobilization team members to ensure exchange of information, collaboration and coordination
• WASH Officer(Capacity building): Collaborate with the capacity team members to ensure exchange of information, collaboration, trainings and coordination
• Support team: coordinate and collaborate regularly to plan and manage the transport, supply and budgets.
• WASH technical Officer: Collaborate with the technical team in ensuring and monitoring the quality of latrine construction

External:

• Local governmental and non-governmental partners : exchange of information, coordination, training, supervision, influence on choice of technical options
• Local representatives of international aid organizations : exchange of information

Qualification

• Degree in Marketing with marketing experience of not less than 4 years

Skills & Experience
Essential:

• Experience working with Sales Teams
• Previous experience in implementing CLTS and sanitation marketing
• Professional, good organizational capacity, motivated, open, creative, mature, responsible, flexible and, culturally sensitive
• Two years of relevant work experience
• Microsoft Office and designing software Skills (AutoCAD, Outlook, Excel, Power Point, Word)
• Willing and able to be based and travel regularly within remote areas, where services are limited
• Fluency in Hausa and English
• Commitment to Action Against Hunger mission, values and policy

Preferred:

• Previous experience of work in the humanitarian sector
• Good knowledge of the intervention area/s and local economy
• Previous experience with Action Against Hunger