Digital Marketer at Printipy Branding Agency

Reports to: Brand Manager

Purpose of the Job
To be in charge of overseeing the digital marketing strategy for the company.
Main Tasks
The digital marketer will, among others, undertake the following task:

• Devising strategies to drive online traffic to the company’s website.
• Developing and managing digital marketing campaigns.
• Managing online brand and products campaigns to raise brand awareness.
• Overseeing the social media strategy for the company.
• Responsibility for planning and budgetary control of all digital marketing.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Skills / Abilities
Essential requirements:

• Experience managing PPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role

Personal skills:

• Autonomy, discipline, adaptability,
• A strong sense of diplomacy, sociability and interpersonal communication
• Organisational skills:
• Ability to work within a small, multi-cultural team
• Ability to be accountable to supervisory line.