Expat Brand Manager (Consumer Electronics & Home Appliances) at SIMS Nigeria Limited

Job Description

• The Brand Manager monitors market trends, oversees marketing activities, generates and drives go-to-market strategies with the sole aim of increasing brand market share, sales and profitability.

Responsibilities

• Responsible for in-depth market competitor analysis in order to identify threats and opportunities as well as develop marketing plan and activities accordingly.
• Responsibility for all channels sales growth for the brand, especially Modern trade.
• Management of products life-cycles (including line cessations)
• Design and Execute brand marketing plans in alignment with corporate objectives.
• Ensure brand’s sales, market share and profitability targets are met in line with corporate objectives.
• Responsible for incremental expansion of dealership base.
• Design and management of promotional and sponsorship activities.
• Responsible for providing input in the production of adverts, email and online campaigns, road shows e.t.c
• Responsible for liasing with the Brand principal on behalf of the organization
• Responsible for maintaining a healthy PSI for the brand
• Pilot innovations and create new markets.
• Responsible for new product introductions.

Requirements

• Minimum of B.Sc. or equivalent in Marketing or any other relevant discipline.
• Minimum of 10 years experience in sales/marketing and brand management
• Experience in the consumer electronics industry.