Content & Inbound Marketing Executive at Ignitia Nigeria

How will you make an impact?

• As ignitia's lead Content & Inbound Marketing Executive, you will lead customer success outcomes across our core market of West Africa. We accept candidates based remotely / home based.
• You will be an amazing, data-driven inbound marketer who will own the top of the funnel for ignitia. Focusing on the B2B business, you will be in charge of creating the set of tools, managing, and generating the respective content to attract traffic and converting that traffic into new leads for the business. You will then qualify them into prospects, which you will hand over to the Sales team.
• You will be supported by a small yet mighty team of scientists, marketers and technical experts. You will lead the charge in establishing ignitia as the lead provider of weather data across this market.

What will you do?

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our properties (most of which you will propose and create from scratch)
• Grow new leads, including qualified leads, by converting traffic through calls-to-action, landing pages, and other lead generation content (including offers)
• Optimize our marketing automation and lead nurturing processes through email, content, social channels and others
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to take prospects down the funnel

Requirements
Who are you?

• You have a undergraduate degree (minimum) from a recognised university
• You have a minimum of 2 years of experience in Lead Generation, preferably B2B
• You have excellent presentation skills
• You are an excellent communicator and creative thinker with the ability to use data to inform all decisions
• You are proficient in marketing automation and inbound marketing tools in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into qualified prospects.
• Knowledge of HTML/CSS and the Adobe Creative Suite preferable