Manager - Propositions and Go To Market at MTN Nigeria

Employment status: Permanent   
Department: Brand & Communications

Job Descriptions   

• Manage the Propositions & Go To Market portfolio to profitably satisfy customer needs and aspirations across segments; support achievement of MTN’s overall vision of leadership in the Nigerian ICT space.
• Support the Shareholder return strategy by developing and implementing Marketing Processes that are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions).
• Participate in the review of Business Processes (headcount, process optimisation, etc.), to drive efficiency gains to ensure at least 5% reduction in Divisional budget year-on-year.
• Work with internal stakeholders to drive service delivery and availability.
• Cross functional collaborations with Segment managers, proposition Managers/owners, Customer Relations, Internal Stakeholders and Sales teams.
• Design go-to-market strategy for Mass Market propositions
• Design, develop, document, implement and measure a clear, well defined Propositions Go To Market Strategy (building on Products & Services roadmap from the Mass Market segment)
• Responsible for  the development of a channel/distribution strategy  in conjunction with  Sales and Distribution and customer awareness by having end to end accountability of their commercial delivery into market.
• Ensure successful launch of Mass Market Propositions and drive 360 degree go-to-market execution above and through the line.
• Position MTN’s Mass Market propositions are best-in-class and best–in-market and  bring MTN’s Mass Market products to the forefront of available distribution channels to increase overall service adoption and ARPU contribution.
• Provide Go To Market input into business cases for proposed Mass Market propositions.
• Working with master brand and media units to develop and execute communication strategy for Mass Market products in terms of advertising and deployments.
• Maintain a strong understanding of the marketplace and current and evolving opportunities for mobile operators and other industries with regard to MTN’s Mass Market propositions.
• Work with Brand Managers, Product Managers, Business Intelligence, Research, Sales and Customer Operations to ensure and agree proposition objectives and desired user experience.
• Develop strategic marketing plan for the regions to achieve business objectives for launched propositions, promotions and services.
• Track revenue growth for all Mass Market propositions.
• Evaluate viability of identified partnering opportunities for complementary third-party products to broaden company’s Mass Market offerings portfolio as inputs from the market.
• Collaborate with proposition owners to communicate product features and benefits and to adjust requirements as appropriate to optimize return on investment based on market feedback.
• Oversee the design, development and implementation of business/operational Go To Market tools and processes related to Mass Market offerings
• Collaborate with segment/proposition Managers to develop attractive Propositions & Go To Market packages for the High value and mobile financial services offerings.
• Define and clearly communicate the ‘why,’ ‘what’ and ‘when’ of propositions to the marketplace in collaborations with the segment manager through Internal Communications, Customer Relations, Sales and Distribution channels, regional operations, and all relevant ATL and BTL  agencies in alignment with MTN’S Marketing strategy.
• Serve the Division’s internal customers and provide solutions to improve the customer experience.
• Strategic Partnerships with MTNN leadership team to drive awareness on expected behaviours and impact on non-compliance on bottom line results and company image/reputation.
• Drive planned strategy for the successful delivery of MTN Group and MTNN transformation initiatives focusing on Customer centricity, including Perfect 10 Project.
• Drive an increase in MTNN’s Net Promoter Score.
• Conduct research on the market and customers, analyze data, search for trends and develop key findings, conclusions and indicated actions from qualitative/quantitative consumer and customer research.
• Work with Segment Managers and Business Intelligence  team to analyze customer needs, feedback from the market and aspirations and draw relevant insights for the implementation of propositions for the Mass Market segments
• Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
• Liaise with various stakeholders (departments, agencies/suppliers) to ensure smooth implementation of planned retention initiatives and ensure that such initiatives are implemented within budget.
• Nurture in house relationships with key stake holders to ensure smooth running of account management process
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.

Job Condition

• Normal MTNN working conditions
• May be required to work extra hours

Experience & Training    
Education:

• First degree in a related field
• Possession of a MBA will be an advantage
• Fluent in English

Experience:

• Minimum  of 6 years’ experience which includes:
  • Minimum of 3 years’ experience in an area of specialisation; with experience in supervising/managing others
  • Experience working in a medium to large organization
  • Experience in managing product promotions
  • Experience in collaborating with and influencing both internal and external stakeholders
  • A good understanding of systems, networks and mobile telecoms and mobile applications
  • Project Management Experience in telecommunications marketing or consulting will be an advantage

Training:

• Telecommunication Fundamentals, Basic GSM
• Project Management

Minimum Qualification:

• BA, BSc, HND or BEd