Trade Marketing Supervisor at Promasidor

Job Purpose/Objectives

• Coordinate the planning, implementation and evaluation of all of all in-market activities (merchandising strategy, deployment/maintenance of POS and Merchandising materials, activations and promotions in assigned Region(s).
• Provide training, guidance and leadership to field sales team and SSF on agreed commercial way of working with a view to delivering on objectives consistently

Key Responsibilities/Activities

• Coordinate efficient execution of all BTL activities in the region
• Facilitate coverage and effectiveness of secondary sales channels (Wholesales, OM Retail, Neighborhood Retail, OTG, DTC and special channels)
• Manage deployment and maintenance of POS and merchandising materials assigned to region
• Provide activation and merchandising strategies by channel, category and customer including the development of POP materials for the region
• Manage all regional activation activities and work with agencies and Field Sales team to ensure brilliant execution of all BTL activities and in line with agreed objectives
• Coach, train and develop STC, Distributors STE, TME, VSR, MSR and MIT on agreed commercial skills and practice (embed the culture of excellence in executing merchandising as an important enabler to win at retail)
• Coordinate trackers, reports and evaluation tools to measure execution and effectiveness of activation activities by channel, category and customer
• Responsible for implementation of the company’s Go-To-Market and Sales Force Automation strategies in the assigned region

Education & Experience
Qualifications:

• First Degree in any discipline
• Computer literacy (MS Word, Excel, PowerPoint)

Experience:

• Minimum of 4 years commercial experience in marketing or sales
• Demonstrable record of success in a customer or field sales role
• Understands customers, selling and merchandising process