Marketing Officer at Apata & Ascott Limited

Location: Surulere, Lagos

Job Brief

• We are looking for an enthusiastic young graduate Marketing Specialist to help us in our overall marketing efforts
• He/She will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion
• Must able to grasp consumer behavior trends and generate creative ideas, must be well-versed in specialized marketing concepts, principles and tactics to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Creating and developing new innovative ways to communicate the company message to the existing and prospective Clients.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Requirements

• B.Sc./HND in Marketing, Communications or equivalent
• Must reside in Surulere or it’s environs.
• Good knowledge of Human Resources marketing strategies
• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM)
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind