Marketing Associate at Mkobo Microfinance Bank Limited (Mkobobank)

Purpose Role

• The primary focus of this role is to maximise revenue for MKOBO by proactively building a portfolio of quality risk asset and liabilities, actively promoting and marketing MKOBO's products and services while also ensuring the products are appropriately positioned and priced to be competitive.

Responsibilities

• Creating and developing new innovative ways to communicate the company message to their existing customers.
• To ensure that long-term customer relationship is maintained so as to achieve the goals of the company.
• To conduct direct marketing of the Company’s products and services to help maximize revenue.
• Prompt response to customer enquiries on products or existing account queries and effect satisfactory outcomes.
• Contribute to team effectiveness through participation and cooperation
• Maintain and develop new customers account, and liaison with back office staff in processing new clients.
• Compile necessary documentation from customers to be submitted for review and approval.
• Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analysis.
• Contribute to team effort by accomplishing related results as needed.
• To organize activities relating to sales and marketing promotions that will help increase awareness and generate new business.

Knowledge:

• Experience of marketing and sourcing new clients for loans and mobilisation of deposit.
• Knowledge of direct sales and marketing and Sound knowledge of the financial products and services.
• Knowledge of Anti Money Laundering (AML) and Counter Terrorism Financing (CTF) acts
• Strong Stakeholder Management and team player.
• Experience in developing marketing and sales strategies.
• Knowledge of relationship building and customer management.
• Self Starter and ability to work independently.
• Ability to thrive in a dynamic, pressurized work environment.
• Ability to innovate, prioritize and implement effectively.
• Ability to maintain confidentiality of information.
• Ability to work with little or no supervision.

Qualification and Experience

• Minimum of Degree in Marketing, Business Administration, Finance, Communication from a reputable University.
• Minimum of 2 years relevant professional experience in a similar role
• Financial services or technology company experience will be beneficial
• Excellent working knowledge of MS Excel & Word;

Skills:

• Able to achieve set targets.
• Develop long–term relationships with clients.
• Ability to maintain and develop new customers account, and liaison with back office staff in processing new clients.
• PC word processing, spreadsheet and database preparation and evaluation skills
• Goal oriented, focused and achieve targets.
• Self starter and team Player.
• Sound interpersonal and negotiation skills.
• Good oral and written communication skills.
• Highly detail oriented and analytical skills.