Head of Brands and Marketing at HRLeverage Africa

Job Description/Responsibilities
Marketing Planning and Management:

• Responsible for researching the dynamics of the target market of The company i.e. buying behaviour, purchasing power, age range, social status, profession etc. so as to develop marketing strategies to fit their unique lifestyles
• Utilize sales report from outlets to analyze customer insight and develop recommendations to ensure that business objectives are met
• Identify new markets that might enhance the organisation’s bottom line
• Gather sales information from previous years to know statistics on returns, markdowns, and any inventory carry over
• Create an annual marketing plan and a budget to facilitate it
• Interacts with the design team on trend information i.e. new designs, latest wears and plan accordingly
• Promote or reduces the prices of slower-selling lines while monitoring best selling lines
• Set and adjust prices and decide markdowns in conjunction with the Managing Director
• Develop merchandise budget for appropriate periods
• Work with Inventory Administrator to plan stock levels, move stock and making sure that the best selling items are always available

Brand Management:

• Develop and manage the The company brand and all brands in the company’s portfolio
• Design and execute schedule for marketing/promotion of all company brands in all the outlets and their environs
• Designs and execute marketing strategies for all new designs to reach customers and communicate brand message
• Communicates with all outlets to ensure strategy integration and messaging aligns with overall The company objective
• Designs and execute schedule for mass marketing/promotion of The company in all the branches and their environs

Minimum Education Qualifications

• First degree in Social Sciences, Humanities or any related field.
• A professional qualification will be an added advantage

Required Experience:

• 7 to 10 years’ cognate experience