Brand Manager (Home Appliances) at Ascentech Services Limited

Responsibilities:

• Execute BTL Initiatives (Consumer & Market activation, Events, OOH), PR, Digital Initiatives across diverse geographies.
• Ensure the timely break down of the Annual & Quarterly Activations Plans/Initiatives into actionable and detailed activity schedules, and ensuring appropriate implementation and control.
• Responsible for market activation programs, with robust control and tracking mechanisms along with metrics to measure effectiveness of the program.
• Liaise and coordinate with internal departments and external partners in the execution of marketing initiatives across platforms and geographies.
• Execute Digital & Social Media initiatives.
• Responsible for planning, developing and implementing PR strategies.

Requirements:

• HND/BSc in any Marketing or a related field.
• 5 years experience in a related role, preferably managing a range of home appliance products.