Digital Marketing Officer at Louis Valentino Nigeria Limited

Job Summary

• The Digital Marketing Officer would be responsible for unifying various digital marketing activities across all touch points, with the aim of complementing and reinforcing the impact of each marketing method, while simultaneously enhancing the customer experience.

Responsibilities

• Assist the Brand Manager in implementing overall digital marketing plan - to increase engagement and products sales;
• Measure performance of digital marketing efforts using a variety of Web analytics tools;
• Create graphic designs that meet specific commercial or promotional needs;
• Design custom posts and ads that build brand awareness and drive business leads;
• Writing informative and effective search engine optimized posts on company blog;
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry development;
• Create advertising newsletters, banners and screens;
• Organize and participate in targeted exhibitions/events and follow-up on the contacts from the exhibitions/events;
• Ensure website content is optimized for search engines;
• Launch and manage campaigns to reach prospective users online;
• Review website performance with data tools and look for enhancement opportunities;
• Analyzing keywords and SEO techniques used by competitors
• Assist in managing social media channels (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.) and editorial calendar to ensure content is timely, relevant, and engaging;
• Draft weekly e-newsletters to subscribers;
• Manage social media marketing as well as create visually appealing posts that drive social media engagements on all social media platforms;
• Identify leaders and influencers (internal/external) and engage them in brand activities
• Assist with website copywriting, proofing, and updating as needed

Qualifications, Skills & Competencies

• Graduate with a B.Sc. or HND from any Tertiary institution
• At least one (1) year working experience in SEO or Digital Marketing
• Experience with Google AdWords, Facebook advertising, SEO tools, keyword research, link analysis, data analytics and content development
• Good background in graphic design with sound knowledge of Adobe Creative Suite experience (e.g. Photoshop) and Corel Draw
• Perfect knowledge of web analytics tools
• Proficient with the use of MS Suites
• Excellent writing, editing, and proofreading skills
• Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics and Facebook Insights) and email marketing applications (e.g. Constant Contact)