Trade Marketing Manager at Kloverharris Limited

Department: Marketing
Line Manager: Chief Marketing Officer

Job Aim

• Responsibilities include the creation and execution of customer specific trade marketing programs with the objective of building the brands and driving sales.

Duties and Standards - Measurable in terms of time, cost, quality or quantity

• Increasing the demand at Key Distributor, wholesaler, retailer level to compliment brand management at consumer level.
• Category Management: working with each Brand Manager (planogram, promotion, merchandizing, communication) for key accounts or special projects.
• Organise and conduct trainings for KDs/Retail outlets staff.
• Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development.
• Recommend and develop local market promotions to promote sales.
• Provide feedback to management on new product launches or re-launch initiatives.
• Identify non- performing channels/channel outlets, define and implement strategies to develop them.
• Liaise with the marketing department (head office) to ensure adequate supply of communication materials for brand visibility.
• Proactively communication and build relationships with the global Marketing teams.

Education and Experience

• BSc in (any) Social Sciences
• MBA (optional)
• Over 10 years relevant work experience.
• 3 years experience in sales strategy development and management.
• Proficiency in MS Words, Excel and PowerPoint.

Work Conditions:

• Frequent long hours
• Frequent travel outside station.