Lead, Brand Management and Advertising at Kendor Consulting

Job Reference Number: LBMA1
Job Title: Lead, Brand Management and Advertising
Location: Lekki, Lagos

Description: The Lead, Brand Management and Advertising will be responsible for leading and managing our brands. The individual must be able to work in a fast paced, entrepreneurial environment with an emphasis on collective, collaborative teamwork.

Responsibilities:
• Brand Plan Development - develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis.
• New product development – utilize consumer-driven insights to drive long-term growth of the brands. Translates insights into profitable product innovations. Develops selling proposition and sufficient launch support plans to retail.
• Market Analysis - provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Business Forecasting/Results - work with sales, demand planning, and contract vendors to generate accurate volume forecasts. Deliver results for the brand level P&L focusing on net sales and brand contribution.
• Sales – provide the sales organization with presentation materials for retailer presentations using category management best practices.
• Liaise with advertising agencies.

Requirements:
• Minimum of a first degree.
• 3 – 8 years experience.