Digital Marketing Manager at Kloverharris Limited

Role & Responsibilities

• Develop and execute eCommerce strategies
• Build an unparalleled shopping experience in collaboration with Brand and E commerce teams that is optimized for brand experience and conversion of sales
• Drive the E commerce Net Revenue Management (E-NRM) initiatives (assortment, price, pack, promotion)
• Identify new business opportunities and evaluate potential partnerships
• Lead initiatives aimed at driving top line growth, enhance our consumer experience and increase operating efficiency and/or profitability
• Set targets and conduct analysis to prioritize features that improve metrics, working cross-functionally with brand, eCommerce sales, finance and supply chain teams
• Explore and pilot opportunities for new business models and initiatives to explore new revenue streams
• Build best practices to be shared with the broader organization
• Track conversion rate and analyse data to build insight capabilities to optimize our projects
• Find, analyse and share industry trends and key influencers
• Identify, acquire and maintain new influencer contacts to join internal brand relations program.
• Supervise and handle the social media handles optimization through SEO and other search engines.
• Cultivate and develop consistent and on-going relationships with new and current influencers via off channel social moderation.
• Manage campaign tracking and weekly reporting to measure internal brand relations program success.
• Keep a pulse on beauty & makeup trends and communicate key trends which we should participate in.
• All other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing/Communications, or related field.
• Minimum of 3 years digital marketing experience.
• Proficiency in optimization of search engines, SEO and others.