Sales & Marketing Manager at Brookstone Property Limited

Job Level: Experienced (Non-Manager)
Job Type: Full-Time

Description

• Are you an innovative and creative real estate marketing and sales manager who has a history of successfully delivering marketing and sales results for new development real estate projects?
• Do you have experience working in the luxury / ultra-luxury real estate market?
• Do you appreciate the value that can be created by thoughtful planning, striking architectural design, comprehensive market feasibility and analysis, interactive advertising and innovative programming?
• Are you looking for a performance-driven culture where the focus is creating great development where people love to live, work, play?
• If so, you may be a good fit as the Marketing & Sales Manager for our team in Lagos, Nigeria, and we'd love to hear your story.
• The Marketing & Sales Manager has two main functions:
  • Firstly, they are responsible and accountable for leading the positioning, real estate product concept, marketing and sales strategy, and marketing and sales performance of an luxury high-rise residential real estate development in Lagos, Nigeria
  • Secondly, they will support the Managing Partners in expanding Brookstone Property’s growth into other markets and projects.
• The Marketing & Sales Manager is a very skilled and adaptive manager who can balance creative thinking and financial accountability, strategic planning, lead generation and sales execution, leadership and management, individual and team performance, culture and discipline
• They will communicate with multiple stakeholders and partners making strong communication and reporting skills are a must have
• The ultimate success of the Marketing & Sales Manager is measured by sales results delivered on time and within budget.
• The Marketing & Sales Manager is both “magic and logic” – they think creatively, present their ideas clearly, make things happen, and can build and lead marketing and sales teams to perform at a high level.
• The Marketing & Sales Manager reports to the Managing Partners, collaborates with the Project/Development Manager, and directs marketing and sales resources for real estate development projects.

Accountabilities and Actions Include:

• Builds and maintains competitive set knowledge for the Lagos real estate market and demonstrates deep market knowledge.
• Performs Comprehensive Market Analysis to generate information on supply/demand, competitive positioning, current trends, comparable sales/rents, target market, advertising plan, and creates a sales strategy based on this information.
• Collaborates with the Managing Partners on overall real estate strategy and programming.
• Collaborates with the Managing Partners on the positioning, product concept and storyline development for new development real estate projects.
• Develops the marketing and sales strategy and budget for new development real estate projects.
• Advertise and sell property off-plan for on-going developments.
• Identify and manage prospective clients.
• Advise clients on market conditions, prices, mortgage, legal and other related matters.
• Negotiate prices and terms of sale.
• Accompany buyers during visits to and property inspections
• Identifies, recruits, leads, and trains all marketing and sales resources required to implement the strategy.
• Builds, maintains and leverages agent relationships to maximize sales distribution opportunities.
• Promote sales of properties through advertisements and listing services.
• Develop content for sales presentations or other materials.
• Evaluates marketing and sales results on an ongoing basis and adjusts where needed.
• Gather customer or product information to determine customer needs.
• Reports marketing and sales results and budget updates to key stakeholders and partners in a clear and consistent manner.
• Creates a strong performance culture for the marketing and sales team.
• Delivers marketing and sales results on time and on budget.
• Identifies new markets where Brookstone should pursue new real estate development opportunities.

Skill and Knowledge Requirements

• Demonstrated success leading marketing and sales of luxury/ultra-luxury residential real estate developments.
• Minimum of five years of direct leadership and management experience within the real estate project marketing and sales industry.
• Extensive background in creating, leading, and implementing marketing and sales strategies.
• Strong reputation and connections within the real estate development and marketing and sales industry.
• An understanding of the different roles within sales, marketing, and advertising and the knowledge to successfully achieve each
• Extensive experience in strategic planning.
• Strong leadership, training, and management skills.
• Creative thinker and problem solver.
• Ability to analyze, interpret, and report financial information.
• Ability to develop and deliver presentations to large and small audiences alike.
• Professional written and verbal communication and interpersonal skills.
• Ability to communicate and interact with team members at all levels and to work effectively with a wide range of clients and partners.
• Ability to manage both upward and downward in the organization.
• Ability to present business plans and updates to stakeholders in a clear and concise manner.
• Ability to motivate teams and simultaneously manage several competing and conflicting initiatives.
• Strong culture builder.
• Sense of humor and hard worker.
• Willingness to work a flexible schedule and travel.
• Ability to work independently but knows when to collaborate with key stakeholders and when to delegate authority.
• Experience in luxury residential real estate sales & marketing in Ikoyi/Victoria Island.
• Must have sales of Real Estate experience
• Bachelor's Degree
• Preferred years of experience: 5 years.

Screening Questions

• Have you worked in a sales and marketing role for a luxury residential development in Victoria Island or Ikoyi?
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• Do you have 5+ years of real estate sales experience?
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• Have you created a marketing feasibility report or a comprehensive market analysis for a residential or commercial development?
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• Have you sold N500m-N1B+ in property before?
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• Have you helped a buyer originate a mortgage before?
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• Have you been the driving force behind the creation of marketing materials such as a brochure or website?
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• Are you well versed in the legalese of real estate agreements including purchase and sale agreements, deed of assignments, etc.?
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• Why do you want to work in real estate sales and marketing?
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