Head of Sales and Marketing at Westfield Consulting

A reputable engineering company based in Lagos and Ondo State seeks a suitable qualified candidate to fill the position of Head of Sales and Marketing. The company is a supplier of engineering systems to many industries in Nigeria, providing solutions for its customer’s business success. The company operates in the Food processing industry; Agro allied processing industry, Oil & Gas industry and the Health industry. The company has been in existence for nearly 40 years and has remained focused on its core activities of offering technical and engineering solutions for the development of industries in Nigeria.

Job Description

• We are looking for a Head of Sales and Marketing whose primary responsibility will be to drive sales and increase company revenue. She/he will be responsible for leading the sales department, overseeing activities of the Junior and Senior Sales Engineers and monitoring performance as a whole
• He/she will define and communicate the business’s KPIs and targets to Junior and Senior Sales Personnel on a regular basis, analyze patterns in consumer and market behavior, and subsequently define data-driven action strategies in order to consistently optimize the business’s commercial performance.
• The role is a data-driven role that requires commercial acumen and a deep understanding of the consumer base, the competitive market, and an ability to analyze sales department performance. The role will also require regular travel to Ondo state.

Objectives and Responsibilities

• Develop and implement strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services;
• Develop and manage sales/marketing operating budgets;
• Making technical presentations and demonstrating how a product will meet client needs
• Co-coordinating sales projects
• Develop long-term relationships with clients, through managing and interpreting their requirements
• Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets;
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions;
• Monitor competitor products, sales and marketing activities;
• Establish and maintain relationships with industry influencers and key strategic partner meet regular sales targets and coordinate sales projects
• Guide preparation of sales and marketing activity reports and present to executive management;
• Liaising with other members of the sales team and other technical experts
• Direct sales forecasting activities and set performance goals accordingly;
• Provide training and produce support material for other members of the sales team.
• Meet with key clients, assisting sales engineers with maintaining relationships and negotiating and closing deals;
• Analyze and control expenditures of division to conform to budgetary requirements;
• Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion;
• Review and analyze sales performances against programs, quotes and plans to determine effectiveness;

Requirements

• B.Sc/HND in Electrical and Electronic Engineering, (M.Sc in Marketing, Business Administration, or any other related filed)
• Minimum of 4 - 6 years of working experience in a sales position in Manufacturing Industry preferably working in the position of a Senior Sales Manager;
• A solid technical background
• Analytical and problem-solving skills
• Organizational skills
• Excellent selling, negotiation and presentation skills;
• Highly motivated and target-driven with a proven record in sales;
• Extensive customer network - preferred but not compulsory;
• Age: Between 32-45 years old.