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  • Marketing & Digital Media Executive at Work Place Centre Limited

  • Posted on: 10 October, 2018 Deadline: Not Specified
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  • The Workplace Centre Limited - We are a World Class Skills Development and HR / ICT Consulting Services organisation that adds significant value to our clients and society.

    Marketing & Digital Media Executive


    Reports to: Marketing & Sales Manager

    Job Objective

    • Develop the marketing strategy for organization and co-ordinate all marketing campaigns.
    • Promote Organization’s centre’s brand through website, social media marketing channels and SEO/SEM ensuring brand visibility via all digital communication channels.

    Principal Duties and Responsibilities

    • Develop a marketing communications plan including strategy, goals, budget, policies and tactics by providing the requisite information, market intelligence, data and insight required for the process.
    • Design and develop marketing campaign materials, brand loyalty schemes, promotions, special occasion packages, adverts etc. to create awareness for the company’s brand and products and increase the brand awareness
    • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
    • Develop and manage digital marketing campaigns, oversee the social media strategy and ensure a lasting digital connection between the organization and the customers.
    • Launch optimized online adverts through Google AdWords, Facebook and other social media platforms to increase company and brand awareness.
    • Actively generate and be involved in SEO efforts (keyword, image optimization etc.); write content for online newsletters and promotional emails and organize their distribution through various channels.
    • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
    • Collaborate with Creative Designer to improve user experience and present creative ideas for content marketing and website updates.
    • Write and optimise content for the website and social networking accounts such as Facebook and Twitter etc; track and analyse website traffic flow; provide regular internal reports.
    • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
    • Establish and maintain relationships with key internal and external stakeholders especially media agencies and vendors. Acquire insight in online marketing trends and keep strategies up-to-date.

    Competency and Skills Requirements

    • Advertising industry knowledge.
    • Excellent understanding of digital marketing concepts and best practices.
    • Selling Skills and strong Business Acumen.
    • Exceptional Negotiation & Relationship Management Skills.
    • Skills and experience in creative content writing.
    • Exceptional Communication & Presentation, Business and Report Writing Skills

    Experience and Qualification:

    • BSc/BA in marketing or relevant field.
    • Minimum of 4 years’ experience in a related role.
    • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
    • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

    Method of Application

    Applicants should send their CV's to: using “the job title” as the subject.

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