Marketing & Digital Media Executive at Work Place Centre Limited

Reports to: Marketing & Sales Manager

Job Objective

• Develop the marketing strategy for organization and co-ordinate all marketing campaigns.
• Promote Organization’s centre’s brand through website, social media marketing channels and SEO/SEM ensuring brand visibility via all digital communication channels.

Principal Duties and Responsibilities

• Develop a marketing communications plan including strategy, goals, budget, policies and tactics by providing the requisite information, market intelligence, data and insight required for the process.
• Design and develop marketing campaign materials, brand loyalty schemes, promotions, special occasion packages, adverts etc. to create awareness for the company’s brand and products and increase the brand awareness
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Develop and manage digital marketing campaigns, oversee the social media strategy and ensure a lasting digital connection between the organization and the customers.
• Launch optimized online adverts through Google AdWords, Facebook and other social media platforms to increase company and brand awareness.
• Actively generate and be involved in SEO efforts (keyword, image optimization etc.); write content for online newsletters and promotional emails and organize their distribution through various channels.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Collaborate with Creative Designer to improve user experience and present creative ideas for content marketing and website updates.
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter etc; track and analyse website traffic flow; provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
• Establish and maintain relationships with key internal and external stakeholders especially media agencies and vendors. Acquire insight in online marketing trends and keep strategies up-to-date.

Competency and Skills Requirements

• Advertising industry knowledge.
• Excellent understanding of digital marketing concepts and best practices.
• Selling Skills and strong Business Acumen.
• Exceptional Negotiation & Relationship Management Skills.
• Skills and experience in creative content writing.
• Exceptional Communication & Presentation, Business and Report Writing Skills

Experience and Qualification:

• BSc/BA in marketing or relevant field.
• Minimum of 4 years’ experience in a related role.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)