Digital Marketing Officer at Libra Motors Limited

Job Description

• Digital marketing executive oversee the online marketing strategy for their organisation.
• He/she plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).
• In addition, he/she engage with the public through social media and ensure visitor flow to digital sites.
• Digital marketing executives also analyse and report on visitor data and devise new ways to market products and service.

Responsibilities
Include but not limited to:

• Develop and manage digital marketing campaigns
• Oversee Libra Motors social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook, LinkedIn and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events

Requirements

• Experience of between one (1) and three (3) years in digital communications and marketing is expected. High experience or a qualification in graphic design is a must.

Key Skills:

• Editing and writing skills: He/she need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
• Speaking skills: These will mainly be deployed internally. He/she will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Video editing skills: Website and social media content will not just be text but frequently visual as well
• Web development skills: He/she will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Power point skills
• Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.