Social Media/Digital Marketing Manager at Great Brands

Job Description

• The candidate will be an Internet savvy, serial media/online marketing expert, with sound marketing acumen, intellectually sound and shrewd, with a rich experience in digital marketing solutions.
• Experience working with FMCG brands is a must.

Job Responsibilities

• Executes a comprehensive social media strategy that raises visibility and traffic for target audiences and followers
• Analyze and report on campaign performance on a day to day basis for impact on target audiences - translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Create monthly editorial content calendars for each brand within the portfolio
• Create, curate, and manage all published content (images, video and written).
• Customer relationship manager, online monitoring, listening and evaluation.
• Cultivate a social media referral network
• Copy, edit articles, press releases and other content from freelancers
• Research and source material for content.
• Working with sales and marketing team to create ideas
• Manage social media presence and execute maintenance on social media properties and accounts -Integra, Google Plus, Facebook, Pinterest and Twitter
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. I.e. Monitor, listen and respond to users in a “Social” way while cultivating leads.
• Analyze Social Media statistics: Likes, impression, reach to generate insights from site metrics and implementing same to improve site performance Manage freelancers while providing collaboration and training as needed.
• Analyse marketing initiatives - Responsible for metrics and delivering monthly reports and measuring ROI Community Building: Research and identify Communities, Sub-Groups from various touch point of each regions ( Music, Football, Comedy, Celebrity e.t.c ) and develop how the organization can leverage this partnerships.

Qualifications Experience and Attributes

• Any combination of education and training equivalent to possession of a Bachelor's degree in Computer Science, Information Technology or other related areas;
• Such education should be at a level which demonstrates the ability to perform duties comparable to those listed herein.