Digital Marketing Intern at Welcome2Africa

Job Type: Internship
Job Field: Social Media / Digital marketing / Branding

Job Description
You will be required to:

• Plan and execute digital marketing campaigns.
• Creating eye catching, compelling, SEO friendly copy around our brand and client sites, and distributing this via social media, blog and other digital platforms.
• Oversee social media strategy.
• Attain key performance indicator on company and client sites.
• Continually create content and optimize site for Search Engines and Social media site.
• Create online banner adverts and oversee PPC management.
• Write copy for email marketing campaigns.

Key Responsibilities

• Devising strategies to drive traffic to the company websites and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, Social media campaigns, SEO (search engine optimization) and PPC (pay per click).
• Overseeing the social media strategy for the company.
• Managing the company’s online brand and product campaigns to raise brand awareness.
• Content creation for company’s website, Newsletters and social media pages,
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.​

Person Specification

• Experience in digital communications and marketing.
• Ability to work within a team while also being self-driven to accomplish individual goals.
• Strong editing and writing skills
• Experience managing PPC, SEO and Affiliate programs.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in e-commerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.
• Must reside in Abuja-Nigeria.
• Great if you have;
  • Curiosity for strategies that trigger online behavior based on well-founded persuasion principles.
  • Graphic design skills.
  • Web design experience in design and layout of performance-based landing pages.