Field Activation Manager at MTN Nigeria

Job Description

• To develop strategy and drive acquisition of MFS customers through Field activation.
• Propose effective route-to-market options in implementation of all defined strategies for customer activation & retention.
• To manage and monitor customer activation and provide basic enablement for smooth operations across all regions /cross functional units.
• Serve the Division’s internal customers and provide solutions to improve the customer experience.
• Strategic Partnerships with MTNN leadership team to drive awareness on expected behaviours and impact on non-compliance on bottom line results and company image/reputation.
• Drive planned strategy for the successful delivery of MTN Group and MTNN transformation initiatives focusing on Customer centricity, including Perfect 10 Project.
• Drive an increase in MTNN’s Net Promoter Score.
• Plan and manage supplier relationship with Distribution Company and customer relationships.
• Collaborate cross functionally – NWG, Marketing, Enterprise Solution, CR, in the regional and territorial engine rooms to ensure commercial alignment in achieving the objectives of revenue, profitability & market share in the sub-region.
• Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
• Maintain effective working relationships with internal and external suppliers.
• Coordinate, coach and influence external partners and essential support departments across MTNN’s business units to deliver a seamless pre-sales and post-sales service experience.
• Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region.
• Identify, create and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region.
• Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region.
• Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.
• Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
• Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region.
• Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory.
• Ensure standard look and feel across all MTN retail outlet types in the territory
• Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel
• Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
• Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the Regional levels.

Job Condition

• Normal MTNN working conditions.
• Regional and national travel

Experience & Training

• First degree in any related discipline
• MBA from a reputable local/ International institution an advantage
• Minimum of 6 years’ experience which includes:
  • Minimum of 3 years’ experience in an area of specialisation; with experience in supervising/managing others
• Experience working in a medium to large organization
• Marketing experience within an FMCG environment an advantage
• Experience in the telecommunications industry and/or banking industry an advantage

Training:

• Telecommunication Fundamentals
• Basic GSM
• MS office and common business applications
• Strategic management / decision making
• Effective leadership and human capital management

Minimum qualification

• BA, BEd, BEng, B.Sc, BTech or HND.