Head of Marketing at Sunrose Consulting

Reporting to the Managing Director, you will be responsible for the coordination and delivery of 1 and 5 year strategic plans, market intelligence and performance reporting activities in support with the Business Unit (BU) Managing Director.

MAIN FUNCTIONS

• Coordinate the review of the market and competitors for the Business Unit.
• Liaise with the Group Market Research and Intelligence team to align key macro-economic and market inputs into the BU plans.
• Coordinate and/or commission ad-hoc market intelligence reports for the Market Intelligence teams.
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Measure and report performance of marketing campaigns, gain insight and assess against goals
• Support the Business Unit Management team in the application of customer coverage models and strategies considering all parameters including, geography, machine population, customer segmentation, sales force capability etc.
• Support the Group Marketing team in Customer Insight analysis and reporting.
• Build strategic relationships and partner with key industry players, agencies and vendors
• Experiment with a variety of organic and paid acquisition channels.
• Continuously improve sales operating models, sales lead management and application of sales strategy
• Facilitate coverage strategy reviews and development in conjunction with the Business Unit Management team, CoE, Strategic Planning team and Group Sales Effectiveness.
• Identify sources and procure customer databases pertinent to the Business Unit
• Provide input to the design customer intelligence programs with the Market Intelligence team
• Coordinate the implementation of Salesforce within the Business Unit
• Audit Salesforce utilization within the Business Unit

JOB REQUIREMENTS

• A degree or its equivalent in the Social Science / Business Management discipline.

• A relevant Master’s degree will be an added advantage.

• 10 – 15 years’ experience in a senior Marketing role; particularly in the design of market segmentation, sales coverage and the application of market research.
• Marketing experience in an Engineering / Construction Equipment company will be an added advantage.
• Proficiency in Ms. Office packages: Excel, Word, Power point
• Strong interpersonal, communication and influencing skills.
• Strong team player and ability to work cross-functionally in a matrix organisation.