Business Development Executive - Ecommerce at SKLD integrated Services LLC

Department   :           E-commerce

Work Hours    :           Mondays – Fridays; 8am – 5pm

You may be required to work on public holidays and sometimes Saturdays and Sundays as the job demands at times.

OVERALL JOB SCOPE:

You will:

• Oversee the company’s online sales and presence
• Responsible for conveying a consistent brand image that attracts customers and encourages and sales on the company’s website
• Oversee the e-commerce team activities in managing the online transaction system and the outlook of the website
• Stay abreast of changes in the online marketing environment to best serve the objectives of the organization and adjusts plans accordingly.
• Responsible for overseeing other aspects of the website such as the advertising and content components

SKILLS and ATTRITUBES:

Focus on user experience: You’ll need to have an understanding of how to create and maintain a well-designed site with proper branding and almost flawless functionality.

Brand development/cohesion: You need to be able to adhere to, and reinforce, the brand standards set by School Kits, while adapting campaigns to online media (as applicable).

Marketing: You need to be mindful of brand engagement with an eye for meeting/exceeding sales targets.

Prioritization: You (and your team) would need to prioritize your ideas in order to acquire shoppers, convert sales, and create loyal customers.

Project Management: You will have to operate under timeline, budgetary and other restrictions.

Effective Communication:  You need to be able to effectively communicate your departmental vision to your team mates and also communicate progress with the executive management, as well as any suggestions/recommendations to improve efficiency.

KEY RESPONSIBILITIES:
Content Management:

• Oversee all content creation activities for the Ecommerce website.
• Work closely with the marketing and Retail team to devise a web content strategy that aligns with the company's wider goals.
• Create a content marketing calendar to ensure regular content on the website throughout the year.
• Write entertaining and informative search engine optimised copy.
• Keep up to date with industry best practice and monitoring content activities of competitor websites.
• Oversee developing the product description
• Repurpose content for different mediums including social media and video.
• Create entertaining and informative video content for the website.
• Work alongside the social media manager (outsourced) to create content for the different social media channels.

Knowledge Sharing:
Train the ecommerce team on managing the website’s content and operations

Marketing:

• Develop and implement the strategic online marketing plan/programs to increase sales
• Devise strategies to drive online traffic to the company website.
• Track conversion rates and make improvements to the website.
• Utilize a range of techniques including paid search, SEO and PPC for directing traffic to the site.
• Evaluating customer research, market conditions and competitor data.

Site Development/ Maintenance:

• Work with website designers/ developers to continuously improve the School Kits’ ecommerce site.
• Oversee the updating of all sections of the website including homepage and all other categories.
• Check site content and systems regularly to ensure that they are working properly, prices and product information are updated, new products added and non-available products are removed
• Improve the usability, design, content and conversion on School Kits’ ecommerce site.

Security:
Work with payment providers to maintain payment mechanisms that are secure and that protect customers’ personal details when they pay by debit or credit card on School Kits ecommerce site.

Logistics:

• To ensure a timely delivery of online orders.
• Develop a pickup and delivery schedule to ensure orders are fulfilled.

You would be required to perform other duties in line with role as the Ecommerce’ Business Development Executive.