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Integrated Paid Media Marketing

This course is for anyone who wants to have a solid understanding of the metrics, tactics and strategies involved in the man channels of Paid Makreting including search engine marketing SEM, Display and Retargeting, and Paid Social Media  as well<

N80000 N60,000Enrol Now

Program duration is 4 Weeks   Training start date: Will be announced
  • Course Description

    The Integrated Paid Media Marketing course is designed to provide begineers with a solid understanding of the metrics, tactics and strategies involved in the man channels of Paid Marketing (including search engine marketing SEM, Display and Retargeting, and Paid Social Media) as well as the role of Paid Marketing in the larger marketing and Business context.

    Why Learn Integrated Paid Media Marketing

    To evaluate your knowledge of business concepts and process throughout this course, you will be required to complete the following test and assignments

     

    • Google Adword Assignmenet
    • Paid Social Media Assignment
    • Display and Retargeting Strategy Assisgnemtn
    • Integrated Paid Media Assignment

     

     

    At the end of the course, you will be able to:

     

    • Describe paid media marketing in the wider marketing/business landscape
    • Describe the metrics to assess a paid marketing campaign
    • Explain a search engine marketing campaign
    • Describe a social media campaign
    • Describe a retargeting campaign
    • Create a paid media strategy in business

    What are the requirements?

    Knowledge of marketing an advantage

    Course Content

    1. Introduction to Paid Media
    2. Paid Media Measurement
    3. Search Engine Marketing
    4. Paid Social Media
    5. Display and Retargeting
    6. Integrated Paid Media Strategy

     

    Venue & Enrolment Process

    N80000 N60,000Enrol Now

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