Certified Marketing Strategy

Course Description

Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Organization. Marketing Strategy is one of the most crucial aspects of Sales and Marketing. A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales. Marketing Strategy Professional defines a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.

Why Learn Certified Marketing Strategy

At the end of the course, participants will have a thorough understanding of the following concepts

• How to facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
• How to define a product’s or brand’s unique value proposition, target markets and strategies to connect with defined audiences
• How to specify the overall pricing and distribution strategies of a product or brand and outline the objectives, metric and budget for all marketing activities

What are the requirements?

There are currently no prerequisites for attending this course.

Course Content

Course Content:

• Introduction to Marketing Strategy
• Analyze market opportunity
• Define competition, targeting and positioning
• Determine pricing and distribution strategies
• Determine metrics, objectives, marketing aspect and budget allocation

Venue & Enrolment Process

12, Ikosi Road (Daystar Road), Oregun, Ikeja, Lagos.

Or call +2348162625986

Organizer

SCILS Management Centre