Certified Digital Marketing Professional

Course Description

Digital Marketing is an umbrella term for all of online marketing efforts. It forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their jobbprofile. Businesses are leveraging digital channels such as Google search, social media, email & their websites to connect with their current and prospective customers. Digital marketing is evolving as organization are recognizing the ability of digital tools and channels to build awareness, generate high-quality leads, and maximize revenue. As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing.

Why Learn Certified Digital Marketing Professional

At the end of the course, participants will have a thorough understanding of the following concepts

• How to define all marketing activities that use electronic devices connected to the internet to engage with customer (e.g. computers, tablets, smartphones)
• How to ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the marketing strategy
•  How to effectively plan, implement and manage digital marketing activities in your organization
• How to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product

What are the requirements?

There are currently no prerequisites for attending this course.

Course Content

Course Content:

• Introduction to Digital Marketing
• Understand and evaluate digital marketing channels
• Plan and develop Digital channels
• Optimize website
• Optimize mobile/tablet devices
• Optimize social media
• Other important elements of DM channels

Venue & Enrolment Process

12, Ikosi Road (Daystar Road), Oregun, Ikeja, Lagos.

Or call +2348162625986

Organizer

SCILS Management Centre